Integrated Marketing & Communications Manager — Campaigns & Events

thehutgroup; New York (NY); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

THG Beauty seeks a Manager, Integrated Marketing & Communications to guide multi-channel campaigns for Dermstore and THG Beauty. You will translate brand strategy into calendar execution, manage external PR agency, and program Dermstore's branded experiences.

The role requires strong project management, vendor coordination and stakeholder collaboration to deliver on-brand programs on time and within budget.

Competenze

• 5-8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
• Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
• Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).

Mansioni

• Integrated Marketing Strategy & Execution: Build, maintain and execute the annual and quarterly brand campaign calendar in partnership with the VP.
• PR & External Communications: Act as the day-to-day lead for our external PR agency, guiding briefs, deliverables, media pitch slates, and reporting.
• Events & Experiential Activations: Program, schedule and run Dermstore's treatment suite and event space, overseeing guest activations, on-site production and programming.
• Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.
• Coordinate editor mailings, press desk-sides, product previews and ongoing press relationship touchpoints.
• Plan and coordinate education-first skincare and hair care stories with advisors and experts.

Conoscenze

Integrated marketing

Brand strategy

PR

Experiential events

Project management

Campaign planning

Stakeholder collaboration

Descrizione del lavoro

THG Beauty seeks a Manager, Integrated Marketing & Communications to guide multi-channel campaigns for Dermstore and THG Beauty. You will translate brand strategy into calendar execution, manage external PR agency, and program Dermstore's branded experiences.

The role requires strong project management, vendor coordination and stakeholder collaboration to deliver on-brand programs on time and within budget.