Manager, Integrated Marketing (Chicago / Hybrid)

Feeding America; Chicago (IL); Hybrid; USD 99,000 - 104,000; Full time

Job summary

Feeding America is hiring a Manager of Integrated Marketing – Prospects/Email to cultivate digitally acquired prospects into loyal donors. The role collaborates across Integrated Marketing to execute audience-centric strategies utilizing email, SMS, and lead generation to enhance donor journeys and drive engagement.

Salary range is $98,670–$103,670 based on experience, with a hybrid work arrangement at Chicago office.

Qualifications

• 5+ years of experience in digital or integrated marketing, focused on email and SMS campaign management.
• Proven ability to drive donor/converter engagement through data-informed strategies.
• Experience activating proprietary segmentation across messaging, journeys, and offers; familiarity with automation.

Responsibilities

• Lead development of digital marketing strategies for prospects and early-stage donors via email and SMS.
• Translate audience insights into timely, relevant engagements that move donors through lifecycle.
• Manage segmentation-driven messaging, creative, offers and donor journeys with testing plans to optimize performance.
• Ensure consistent, cross-channel messaging with marketing, data, and fundraising teams.

Skills

Email marketing

SMS marketing

Campaign management

Data-driven segmentation

Donor lifecycle optimization

Tools

Every Action

Salesforce

Marketing Cloud

Google Analytics

Mobile Commons

Job description

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

This is a hybrid position based out of Feeding America’s Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 - 3 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.

Learn more about Feeding America here.

The Opportunity

The Manager, Integrated Marketing – Prospects/Email is responsible for cultivating and converting digitally acquired prospects into loyal donors and works in collaboration across Integrated Marketing to execute audience-centric marketing strategies. This role translates audience motivations, beliefs and barriers into marketing strategies, proactively experimenting with segment-specific approaches, and helping teams adopt what works. Email, SMS and lead generation serve as core channels in support of integrated campaign initiatives, with this role ensuring they work together to enhance the donor journey and deliver cohesive, personalized experiences that drive engagement, conversion and retention.

Compensation

Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.

Salary Range: $98,670 - $103,670 Based on Experience.

Benefits

A comprehensive list of benefits available to full-time employees can be found here.

Responsibilities

• Leads the development of marketing strategies for digitally acquired prospects and early-stage donors, with email and SMS as primary activation channels.
• Translates audience insights into compelling, timely and relevant engagements that move supporters through the donor lifecycle.
• Applies proprietary attitudinal segmentation to differentiated messaging, creative, offers and donor journeys, while managing campaign calendars and testing plans to optimize performance and donor experience/
• Ensures messaging is consistent and aligned across channels, collaborating with creative, data and fundraising teams.

Cross-Functional Integration & Innovation

• Serves as the internal advocate for the prospect audience segment in digital channels, ensuring their needs and behaviors inform campaign design and channel mix.
• Proactively develops hypotheses and tests segment-specific messaging, creative, offers and donor-journey approaches to improve engagement, conversion and retention.
• Partners with research, analytics and marketing technology teams to enable segment activation, document hypotheses and results, develop reporting tools, and scale effective practices across teams.
• Translates test results into clear recommendations, documented best practices and repeatable playbooks that help teams adopt what works.

Collaboration & Operational Excellence

• Collaborates with peers across integrated marketing, digital media, development and marketing technology to ensure integrated execution and shared goals.
• Coordinates with external vendors and internal stakeholders to ensure flawless execution, brand consistency and innovation.
• Supports strategic planning, budgeting and resource allocation in partnership with the Director of Integrated Marketing.
• Collaborates effectively across teams and functions, ensuring alignment, transparency and shared accountability in support of integrated MarCom goals.
• Demonstrates operational excellence by managing timelines, deliverables and processes with attention to detail, adaptability and a solutions-oriented mindset.
• Contributes to a culture of continuous improvement by sharing knowledge, documenting best practices and identifying opportunities to streamline and scale.

Performance Optimization & Innovation

• Champions a culture of experimentation, leveraging A/B testing and iterative learning to improve conversion and retention.
• Stays current on digital marketing trends, tools and best practices to enhance campaign effectiveness and donor engagement.
• Identifies opportunities to expand automation, personalization and lifecycle marketing strategies across email and SMS.

Required Competencies, Experience and Certifications

• 5+ years of experience in digital or integrated marketing, with a focus on email and SMS campaign management.
• Demonstrated success in driving donor or customer conversion through data-informed strategies.
• Demonstrated experience activating proprietary attitudinal or psychographic segmentation across differentiated messaging, creative, offers and donor journeys, and driving adoption of segment-led practices across teams; strong understanding of automation and performance optimization in a fundraising or revenue-focused environment. Proficiency with email and mobile marketing platforms, CRM systems and analytics tools (e.g., Every Action, Salesforce, Marketing Cloud, Google Analytics, Mobile Commons).
• Knowledge of deliverability best practices, compliance standards (e.g., CAN-SPAM) and mobile-first design.
• Demonstrated comfort leveraging AI and emerging technologies as part of the modern marketer's toolkit, with the ability to identify opportunities to improve campaign development, audience insights, personalization, testing and operational efficiency.
• Ability to evaluate AI-generated outputs critically and apply human judgment, marketing expertise and appropriate data/privacy considerations before putting outputs into practice.
• Excellent project management and communication skills; able to manage multiple priorities in a fast-paced environment. (Experience with Asana is a plus).

Preferred Competencies, Experience and Certifications

• Experience in nonprofit fundraising, mission-driven marketing, or other direct response environments focused on acquisition and conversion.
• Familiarity with donor journeys, lifecycle marketing and cross-channel integration.
• Background in creative development and storytelling for digital channels.

Required Leadership Competencies:

• Fosters an Enterprise Mindset
• Fosters an Open and Supportive Environment
• Leads with Accountability
• Collaborates Internally and Externally
• Focuses on People and Teams
• Manages Organization and Business Complexity
• Communicates with Impact and Influence

Feeding America’s goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.

Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.