Manager, Insights & Analytics Subscription (Marketing)

Fox News Media; New York (NY); On-site; USD 128,000 - 144,000; Full time

Job summary

Fox News Media is seeking a Manager, Insights & Analytics to support the FOX Nation subscription portfolio. You will own measurement of acquisition, conversion, retention, CPA, and CRM/lifecycle programs that guide marketing spend and engagement across channels.

The role emphasizes SQL, cohort analysis, and engagement measurement, with opportunities to work across web, mobile, CTV, and third-party platforms. Strong analytics and BI skills are required.

Qualifications

• Strong SQL skills to write queries with joins, aggregations, and CTEs.
• Experience in marketing analytics, subscription or growth analytics, or related quantitative roles.
• Marketing intuition for how channels, campaigns, and offers affect subscriber behavior.
• Experience analyzing subscription lifecycle metrics: acquisition, churn, retention.
• Understanding of marketing attribution (first-touch and multi-touch).
• Proficiency with BI/visualization tools (Looker, Tableau, Power BI).
• Advanced Excel and Google Sheets for ad-hoc analysis.
• Clear communication of data findings to non-technical stakeholders.
• Familiarity with CRM/lifecycle platforms (Braze) and data reconciliation.
• Experience with billing platforms (Recurly, Zuora, Stripe).
• Knowledge of analytics tools (Adobe Analytics, GA4).
• Prior media/subscription business experience is a plus.

Responsibilities

• Serve as a strategist for marketing, acquisition, win-back, and retention efforts.
• Own recurring reports on subscriber metrics: acquisition, retention, churn, cancellations.
• Analyze campaign performance across channels and link spend to subscriber outcomes.
• Own CPA calculations and marketing spend efficiency analyses.
• Build dashboards tracking key subscription metrics (churn, cancel rate, plan mix, CPA).
• Conduct cohort analyses by channel, offer, plan type, tenure.
• Investigate churn drivers and share actionable takeaways.
• Analyze pricing, packaging, promotions to inform offers.

Skills

SQL programming

Marketing analytics

Campaign attribution

Lifecycle marketing

BI tools

Excel/Sheets

Communication

Attention to detail

AI tools

Braze CRM

Billing platforms

Adobe Analytics/GA4

Media/subscription experience

Quantitative degree

Education

Bachelor's degree in a quantitative field

Tools

Looker

Tableau

Power BI

Snowflake

Excel

Google Sheets

Braze

Recurly

Zuora

Stripe Billing

Adobe Analytics

GA4

Job description

OVERVIEW OF THE COMPANY

Fox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

FOX News Media is looking for a Manager, Insights & Analytics to support our growing portfolio of subscription products, anchored today by FOX Nation. This role is the marketing and lifecycle specialist on the subscription analytics team. You will own the measurement behind how we acquire, convert, win back, and retain subscribers: campaign and channel performance, CPA and spend efficiency, offer and promotional testing, and the CRM and lifecycle programs that carry subscribers through their tenure. You will also work on engagement measurement for our subscription products, because what subscribers do after they convert is what ultimately determines whether marketing spend pays back.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Marketing & Acquisition Analytics

• Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting
• Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations
• Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention
• Own CPA calculations and marketing spend efficiency analysis, monitoring performance by channel, campaign, and offer, and identifying where spend should shift
• Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, CPA, and related measures)
• Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure
• Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders
• Analyze pricing, packaging, and promotional performance to inform future offer strategy

CRM & Lifecycle Measurement

• Measure CRM and lifecycle campaign performance across email, push, in-app, and SMS, and connect it to subscription conversion, migration, and retention outcomes
• Build and refine attribution models (e.g., first-touch) to quantify the impact of marketing and CRM activity on subscriber outcomes
• Conduct segmentation and cohort analysis to surface at-risk segments, re-engagement opportunities, and personalization angles across lifecycle channels
• Support experimentation efforts (e.g., offer, subject line, and message format testing) by helping isolate confounding variables such as content quality versus format
• Troubleshoot discrepancies between CRM platform reporting and internal tracking - naming mismatches, missing campaigns, deduplication logic - and resolve them at the query level

Engagement Measurement for Subscription Products

• Report on engagement KPIs for subscription products - active days, session frequency, content starts and completion, and platform mix across web, mobile app, CTV, YouTube, and third-party platforms
• Link early-tenure engagement to retention and LTV, identifying the behaviors that indicate a healthy subscriber and feeding that back into acquisition targeting, onboarding journeys, and offer design
• Evaluate which acquisition sources and offers produce the most engaged subscribers, not simply the most subscribers

Reporting, Data Quality & Partnership

• Write and maintain SQL (Snowflake or comparable) against subscription, billing, campaign, and engagement data to support recurring reporting and ad hoc stakeholder requests
• Translate data into clear, digestible summaries and recommendations for marketing and cross-functional stakeholders
• Maintain and improve recurring reporting processes to reduce manual work and improve accuracy, supporting the move toward self-service dashboards
• Proactively flag anomalies - tracking gaps, app issues, data quality problems - before they distort reporting or reach decision-makers
• Flag data quality issues or tracking gaps to Data Engineering and Analytics Engineering partners

WHAT YOU WILL NEED

• Strong SQL skills required - able to independently write queries involving joins, aggregations, and CTEs against large datasets. This is a must-have
• Experience in marketing analytics, subscription or growth analytics, or a related quantitative and reporting role
• Marketing intuition - an interest in and feel for how acquisition channels, campaigns, and offers affect subscriber behavior, not just the ability to pull numbers
• Experience analyzing or reporting on subscription and lifecycle metrics (acquisition, churn, cancellations, retention)
• Understanding of marketing attribution, including first-touch and multi-touch approaches
• Comfort working in a BI or visualization tool (Looker, Tableau, Power BI, or similar)
• Strong Excel and Google Sheets skills for ad hoc analysis, including pivot tables
• Good communication skills - able to explain data findings clearly to non-technical stakeholders
• Detail-oriented, with a track record of catching and resolving data quality issues before they reach leadership
• Experience with AI tools such as Claude, ChatGPT, or Cursor
• Hands-on experience with a CRM or lifecycle platform such as Braze - including campaign and canvas reporting, segment auditing, and data reconciliation - a plus
• Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing) a plus
• Experience with Adobe Analytics, Google Analytics 4, or a comparable engagement measurement tool a plus
• Prior experience in media, streaming, publishing, or another content subscription business a plus
• Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business Analytics) or equivalent practical experience

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-144,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.