Manager, Influencer Marketing (Independent Contractor)

The Ad Council; San Francisco (CA); Remote; USD 51,000 - 73,000; Full time

Job summary

The Ad Council is seeking a Manager, Influencer Marketer (Independent Contractor) to lead influencer strategy and execution for 3-5 campaigns. This fully remote role supports 3-5 concurrent activations over ~3 months, at $45/hour and 35-40 hours per week.

You will manage end-to-end influencer campaigns, including sourcing, vetting, briefing, content development, measurement and reporting, and you will collaborate with cross-functional teams across the organization to deliver client goals.

Qualifications

• 3+ years in social media or influencer marketing
• Experience managing internal and external clients
• Ability navigate matrixed organizations and build relationships

Responsibilities

• Develop comprehensive influencer marketing strategies for campaigns.
• Oversee influencer campaign execution including sourcing, outreach, brief development, content, launch, and reporting.
• Build relationships across Ad Council to ensure Creators for Good programs deliver impact and meet client goals.
• Consult with clients on influencer marketing opportunities.
• Stay abreast of events and trends to identify opportunities or partnerships.
• Manage external influencer network vendors and oversee partnerships within budget.
• Leverage data from Insights and Analytics to identify opportunities to participate in conversations.
• Independently manage budgets, invoicing, and ensure on-time payments.

Skills

Social media marketing

Influencer relations

Project management

Client management

Communication skills

Cross-functional collaboration

Budget management

Analytics

Job description

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear,Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

About Creators for Good:

Come join the Ad Council's Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country's most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Council's ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships.

About the opportunity:

We are seeking a Manager, Influencer Marketer (Independent Contractor) to support influencer strategy and execution for 3-5 campaigns. In this role, you will manage or support 3-5 concurrent trusted messenger activations with minimal oversight for an anticipated 3 months.

Your primary role as the is the full-service ideation and execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy and brief development, sourcing, influencer or network outreach, brand safety vetting, copywriting, content development, review and approval, paid amplification strategy and execution, stakeholder coordination, measurement, analytics and cross-functional collaboration. The influencer engagement team is integrated with the public relations and social media team and works closely with functional areas across the organization, including Campaigns and Program, Media and Development.

Compensation and engagement:

The Ad Council is seeking an experienced independent contractor to work on a contract basis. We presently anticipate the scope and length of the engagement to be approximately 35-40 hours per week for 3 months. The compensation for this position is $45 per hour, paid monthly. The independent contractor will receive a 1099 for tax reporting purposes. This is a fully remote position,

What you'll do:

• Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks.
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
• Consult with existing and potential clients on influencer marketing opportunities
• Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns.
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget.
• Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation.
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time.

What You'll Bring:

• 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
• Creative and strategic thinker that proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube

What we're committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences, driving true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified, interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

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