Manager, Influencer Marketing (Independent Contractor)

the Ad Council; New York; Hybrid; USD 51,000 - 73,000; Full time

Job summary

The Ad Council is seeking an experienced Manager, Influencer Marketer (Independent Contractor) to lead influencer strategy and activations across multiple campaigns. This remote role supports Creators for Good with cross-functional collaboration and tight timelines.

You will ideate, source, vet, brief and manage campaigns, ensuring brand safety and measurable impact for social platforms. This is a contract position with flexible, remote work.

Qualifications

• 3+ years of social media or influencer marketing experience.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally.
• Creative and strategic thinker that proactively ideates and activates.
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting.
• Excellent project management skills, organizational skills and attention to detail.
• Excellent communication skills (verbal and written).
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube.

Responsibilities

• Develop comprehensive influencer marketing strategies informed by campaign messaging and audience definition.
• Oversee all aspects of influencer campaign execution including sourcing, vetting, outreach, briefs, content development and reporting.
• Build and foster relationships across the Ad Council to ensure program impact and client goals.
• Consult with existing and potential clients on influencer marketing opportunities.
• Stay abreast of current events and trends to identify new opportunities or partnerships.
• Manage external influencer network vendors and oversee partnerships within budget.
• Leverage data from Insights and Analytics to identify opportunities to engage audiences.

Skills

Social media

Influencer marketing

Talent relations

Project management

Communication

Job description

United States

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear,Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

About Creators for Good:

Come join the Ad Council’s Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Council’s ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships.

About the opportunity:

We are seeking a Manager, Influencer Marketer (Independent Contractor) to support influencer strategy and execution for 3-5 campaigns. In this role, you will manage or support 3-5 concurrent trusted messenger activations with minimal oversight for an anticipated 3 months.

Your primary role as the is the full-service ideation and execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy and brief development, sourcing, influencer or network outreach, brand safety vetting, copywriting, content development, review and approval, paid amplification strategy and executive, stakeholder coordination, measurement, analytics and cross-functional collaboration. The influencer engagement team is integrated with the public relations and social media team and works closely with functional areas across the organization, including Campaigns and Program, Media and Development.

Compensation and engagement:

The Ad Council is seeking an experienced independent contractor to work on a contract basis. We presently anticipate the scope and length of the engagement to be approximately 35-40 hours per week for 3 months. The compensation for this position is $45 per hour, paid monthly. The independent contractor will receive a 1099 for tax reporting purposes. This is a fully remote position,

What you’ll do:

• Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks.
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
• Consult with existing and potential clients on influencer marketing opportunities
• Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns.
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget.
• Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation.
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time.

What You’ll Bring:

• 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
• Creative and strategic thinker that proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences, driving true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

As set forth in the Ad Council’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in the Ad Council’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.