Associate Director, Creator Management

Influential; Los Angeles (CA); Hybrid; USD 95,000 - 115,000; Full time

Job summary

Influential is seeking an Associate Director to lead Creator Management for Fortune 500 clients. You will manage day-to-day creator strategy, sourcing, negotiations, content oversight, and multi-team coordination to deliver high-impact campaigns.

You will drive ROI by optimizing talent selection, metrics, and collaboration with internal groups while shaping the beauty creator ecosystem with a strong network and industry insight.

Qualifications

• 5-7 years in digital/advertising/creator marketing.
• Strong leadership and people management skills.
• Expert negotiating skills with six figure influencer budgets.
• Direct experience with on-site influencer activations.
• Experience coordinating fast-paced projects.
• Sourcing beauty creators beyond social platforms.
• Knowledge of offline and online brand space and ROI metrics.
• Well connected in the creator space with industry contacts.
• Familiar with performance tracking and brand measurement tools.
• Excellent organizational skills with timelines and records.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies tailored to campaigns and introduce new success metrics.
• Lead and mentor Campaign Managers and Creator Partnerships teams.
• Support training in planning, audience reporting, and research tools.
• Liaise between creator management and other internal groups to meet client needs.
• Strategically identify talent and creators to maximize ROI and KPI achievement.
• Oversee vetting, casting, negotiation, contracting and content management.
• Position recommended creators to clients using data and insights.

Skills

Leadership

Negotiation

Campaign management

People management

Sourcing creators

Budget management

On-site activations

Project coordination

Communication

Startup mindset

Education

Bachelor's degree

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential is looking for an experienced Associate Director to join our Creator Management team. This role will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of creator campaigns utilizing our proprietary technology to connect top brands with our broad network of creators. Driven by a passion for all things beauty with an expertise in cosmetics, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns.

• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.

• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.

• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.

• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.

• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.

• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.

• Leverage data and insights to successfully position recommended creators to clients.

• Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Qualifications

• 5 - 7 years of experience working in a digital, advertising, or creator marketing environment including.

• Strong leadership and people management skills.

• Expert negotiating skills and management of six figure Influencer campaign budgets.

• Direct experience with on-site Influencer activations.

• Experience managing and coordinating projects in a fast-paced environment.

• Comfortable working in a startup environment, creating organization and processes where none may already exist.

• Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in cosmetics-focused categories.

• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.

• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.

• Working knowledge of online performance tracking and brand measurement tools.

• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.

• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).

• Stay up-to-date on the latest trends and innovations in the social realm.

• Bachelor’s degree or equivalent experience.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $95,000.00 - USD $115,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.