Associate, Corporate Issues

Adelphi Group; New York (NY); On-site; USD 52,000 - 60,000; Full time

Job summary

Weber Shandwick in New York is seeking a Senior Associate, Influencer to drive influencer strategies across multiple tiers and collaborate with social, creative, PR and paid teams. You will vet talent, manage outreach, and support content production while tracking performance and optimizing campaigns.

The role requires strong organizational skills, deep knowledge of influencer trends, and the ability to lead in a fast-paced agency environment with DEI considerations; in-office presence is

Qualifications

• 3 years’ experience in influencer marketing, agency or brand side preferred
• Fluent with Instagram, TikTok, YouTube and emerging platforms
• Understanding relationship between influencer content and paid media; coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Strong organizational skills, detail-oriented and deadline-driven
• Culturally curious, aware of trending topics and cultural makers
• Self-starter who brings fresh ideas and works across fast-paced multi-workstream environments
• Team player in an integrated agency setting

Responsibilities

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends and emerging creators to keep work ahead of the curve
• Proactively identify process improvements and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams

Skills

Influencer marketing

Social platforms

Contracting negotiations

Project management

Cultural awareness

Independent problem-solving

Collaborative teamwork

Deadline-driven

Job description

Agency:

Weber Shandwick

Job Function:

Communications and PR

Job Subfunction:

Public Relations

Job Description:

Senior Associate, Influencer

PRIMARY RESPONSIBILITIES

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

QUALIFICTIONS

• 3years’ experience working in influencer marketing, preferably at an agency or in‑house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
• Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
• Self-starter who takes initiative, problem‑solves independently, and isn’t afraid to bring fresh thinking to the table
• Comfortable working in a fast‑paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment

Is thisyou?

Be a driver of culture:Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection ofcreative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.

Have high cultural competencies:Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Have “Gravitas” in the influencer space and skin‑in‑the‑game:Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public‑facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Know how to identify and manage diverse vendors and partners:in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

Be ready to lead at any moment:working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.

Hustle:identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

Think like a lawyer:you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Have experience building engaged audiences:on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.

Know how to build a story:you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.

Be curious, always:You are willing to learn a little bit of everything, and open to take on anything.

$52,000 - $60,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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