Manager, Growth Marketing

Mheducation; United States; Remote; USD 71,000 - 110,000; Full time

Job summary

McGraw Hill is seeking a Manager of Growth Marketing to drive innovative marketing strategies that foster educational progress. This remote role focuses on lead generation, campaign execution, and cross-functional collaboration, aiming to significantly enhance customer engagement and retention in the learning sector.

Benefits

Annual bonus plan

Medical benefits

Flexible work environment

Qualifications

• 2+ years in B2B marketing organizations.
• 2+ years in growth or digital marketing roles.
• Proven success in acquisition and engagement.

Responsibilities

• Develop and execute high-level marketing campaigns.
• Optimize lead generation processes.
• Mentor team members and guide external agencies.

Skills

SEO

SEM

Marketing Analytics

Project Management

Communication

Education

Bachelors Degree (Marketing preferred)

Tools

Adobe Analytics

Google Analytics

SEMrush

Domo

Tableau

Job description

Overview

Impact the moment

Could your creative thinking build the future? Manager of Growth Marketing at McGraw Hill make a difference for learners and educators across the world. Our team needs individuals with new ideas who connect with people in innovative ways.

How can you make an impact?

At McGraw Hill, the Manager of Growth Marketing is a high-impact role central to driving measurable business growth through innovative and scalable marketing strategies. You will lead efforts to generate and nurture qualified leads, design customer-focused campaigns, and implement lifecycle marketing programs that boost adoption and retention. This position offers a unique opportunity to shape best practices for digital marketing and campaign reporting through collaboration with cross-functional teams to enhance our organization’s marketing efforts.

This is a remote position open to applicants authorized to work for any employer within the United States.This position is open to 20% travel throughout the year.

What you will be doing:

• Optimize and oversee lead generation processes to consistently increase the quality and quantity of marketing-qualified leads.
• Develop and execute high-level marketing campaigns, including acquisition, lifecycle, eCommerce, and cross-sell strategies ensuring measurable success.
• Collaborate with product and technical teams to create a holistic personalization strategy driving meaningful customer engagement.
• Design and implement A/B testing initiatives across campaigns and the website to enhance performance.
• Utilize data platforms like Adobe Analytics and Salesforce to analyze and optimize digital marketing effectiveness and report on results.
• Contribute to efforts to optimize the marketing technology stack, driving innovation and efficiency.
• Mentor team members and guide external agencies to align with strategic goals.

You should apply if you have:

• Bachelors Degree (Marketing preferred).
• 2+ years of experience working in a B2B marketing organization(s).
• 2+ years of experience in growth or digital marketing roles, with proven success driving acquisition and engagement.
• 2+ years of experience working in digital campaign execution.
• Strong knowledge of SEO, SEM, and marketing analytics tools (e.g., Adobe Analytics/Google Analytics, SEMrush, Domo/Tableau).
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication skills with the ability to clearly develop campaign requirements for technical and creative teams.
• The ability to synthesize data from multiple sources and use that information to optimize campaign strategies.
• Familiarity with eCommerce platforms and SaaS models.

Why work for us?

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights.

The pay range for this position is between $71,300 - $110,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Clickhereto learn more about our benefit offerings.

McGraw Hill recruiters always use “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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