Global Title Marketing Manager - IP & Campaigns

Cypress HCM; New York (NY); Sur place; USD 110 000 - 165 000; Plein temps

Résumé du poste

Cypress HCM is seeking a Manager of Title Marketing to drive global campaigns across multiple titles. You will develop end-to-end go-to-market plans, act as an IP steward, and lead cross-functional collaboration to execute campaigns on schedule.

The role emphasizes strategic communication, data analysis, and a proactive mindset to ideate and refine marketing activations for entertainment programs. A Bachelor’s degree and 4–6 years in marketing or entertainment are required.

Qualifications

• Bachelor's degree required.
• 4-6 years working in marketing or entertainment.
• A team player mindset.
• Stellar organizational skills with the ability to prioritize and manage workload across multiple campaigns.
• Strong verbal and communication skills with attention to detail.
• Positive attitude and ability to thrive in a collaborative, fast-paced environment.

Responsabilités

• Help develop global marketing campaign strategy & go-to-market plans end-to-end for select titles.
• Act as subject-matter expert and IP steward with deep knowledge of IP.
• Manage plan execution for owned campaigns, ensuring on-time delivery.
• Collaborate with Media team to refine paid consumer media campaigns.
• Foster cross-functional relationships and align stakeholders on action items.
• Communicate marketing strategy and activations through clear written updates and documents.
• Contribute to weekly agendas and key documents; support data-driven decision making.

Connaissances

Campaign management

Go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Formation

Bachelor's degree

Description du poste

Cypress HCM is seeking a Manager of Title Marketing to drive global campaigns across multiple titles. You will develop end-to-end go-to-market plans, act as an IP steward, and lead cross-functional collaboration to execute campaigns on schedule.

The role emphasizes strategic communication, data analysis, and a proactive mindset to ideate and refine marketing activations for entertainment programs. A Bachelor’s degree and 4–6 years in marketing or entertainment are required.