Manager, Global Integrated Marketing

Visa; San Francisco (CA); Sur place; USD 130 000 - 170 000; Plein temps

Résumé du poste

Visa is seeking a Manager, Global Brand Integrated Marketing to join the Global Brand Integrated Marketing team in San Francisco. The role focuses on translating strategic brand priorities into actionable, worldwide go-to-market plans and cross-functional roadmaps.

The ideal candidate will manage complex, globally led programs across sports, entertainment, and culture, partnering with Brand, Sponsorship, Media, and regional teams to deliver impact at scale.

Qualifications

• Seasoned integrated marketer with ability to translate business and brand priorities into go-to-market plans.
• Experience aligning global and regional teams to deliver cohesive programs.
• Strong ability to synthesize input from multiple stakeholders and drive execution.

Responsabilités

• Develop integrated marketing strategies and plans for priority global brand initiatives.
• Coordinate multi-regional initiatives and connect global strategy to regional execution.
• Partner with cross-functional leads to build clear go-to-market plans and activation needs.
• Establish measurement frameworks to assess platform impact and audience engagement.

Connaissances

Integrated marketing

Strategic planning

Cross-functional collaboration

Stakeholder management

Description du poste

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The Manager, Global Brand Integrated Marketing is part of Visa's Global Brand Integrated Marketing team and will support the development, planning, and execution of priority global brand initiatives and emerging growth platforms. This role is designed for an integrated marketer who can help translate strategic business and brand priorities into clear go-to-market plans, connected marketing workstreams, and executional roadmaps across global and regional teams.

This individual will work across strategic initiatives such as LA28 Olympics and Paralympics, while also supporting the development of emerging consumer passion platforms that create new opportunities for Visa to engage audiences through culture, experiences, and shared interests. These platforms may span areas such as sports, entertainment, music, gaming, and future cultural opportunities that advance Visa's brand and business objectives. The role will partner closely with Global Brand (including Brand Management, Creative, Social, Consumer Product Marketing), Sponsorship, Media, Communications, B2B Marketing, Regional Marketing teams, external agencies, and other cross‑functional business partners to help deliver integrated marketing programs that advance Visa's brand and business objectives.

The ideal candidate is a highly organized, strategically minded integrated marketer who can operate across complex global programs, bring structure to evolving opportunities, and help teams move from ambition to execution. This person should be comfortable working across multiple initiatives at once, synthesizing input from diverse stakeholders, translating strategy into actionable plans, and helping drive clarity, alignment, and momentum across priority platforms.

The position will be based in Visa's San Francisco office.

Essential Functions:

Integrated Marketing Strategy & Planning:

• Support the development of integrated marketing strategies and plans for priority global brand initiatives, ensuring work is aligned to Visa's corporate objectives, brand strategy, audience priorities, and regional market needs.
• Partner with Global Integrated Marketing leadership and cross‑functional teams to define objectives, audiences, strategic roles, key messages, activation opportunities, and measurable outcomes for major initiatives.
• Help translate strategic priorities into clear briefs, planning materials, workplans, milestones, and deliverables that enable cross‑functional execution.

Strategic Initiative Development & Go-to-Market Coordination:

• Support the planning and coordination of globally led, multi‑regional initiatives, including major strategic platforms such as LA28 Olympics and Paralympics.
• Help connect global strategy to regional execution by coordinating planning inputs, timelines, dependencies, and activation needs across markets and functions.
• Partner with initiative leads and cross‑functional stakeholders to build clear go‑to‑market plans that define the role of each channel, function, region, and partner.
• Track key milestones, dependencies, risks, decision points, and open questions to support disciplined delivery across complex workstreams.

Consumer Passion Platform Development:

• Support the development and evolution of Visa's consumer passion platform portfolio, identifying opportunities to engage audiences through culture, entertainment, sports, experiences, and emerging passion areas.
• Help assess where consumer passion platforms can support Visa's brand, business, client, and audience objectives globally and regionally.
• Partner with cross‑functional teams and external partners to shape strategic opportunities, activation approaches, engagement models, and integrated marketing recommendations.
• Synthesize consumer, cultural, and business insights into clear strategic implications and actionable recommendations.
• Support development of business cases, planning materials, and strategic recommendations that help leadership evaluate and prioritize future platform investments.
• Help establish measurement frameworks and success criteria to evaluate platform effectiveness, audience engagement, and business impact.

Cross-Functional Orchestration:

• Facilitate communication and alignment across Global Brand, Regional Marketing, Sponsorship, Media, Communications, B2B Marketing, Legal, Measurement, agencies, and other business partners.
• Help ensure integrated marketing progra