Manager Global Brand Partnerships

CROCS; Broomfield (CO); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. seeks a Manager Global Brand Partnerships to lead licensing and brand partnership strategies across entertainment, sports, gaming, and lifestyle sectors.

You will oversee product strategy, roadmap, and commercialization with external partners, aligning brand priorities with Crocs' growth objectives. You will build cross-functional collaboration across Design, Marketing, Merchandising, and Product Development, coach teams, travel domestically and internationally, and shape future

Qualifications

• Bachelor's degree in business/marketing, merchandising, product management, or equivalent.
• 5-7 years of licensing, brand partnerships, product management, merchandising, or category management experience.
• Previous people leadership experience with ability to coach and develop talent.
• Experience managing entertainment, sports, gaming, lifestyle, or consumer brand partnerships.

Responsibilities

• Lead and develop a team responsible for delivering licensed product assortments and partner management.
• Build seasonal and long-range product roadmaps translating partnership strategies into actionable plans.
• Own end-to-end product execution from briefing to commercialization across categories and markets.
• Leverage consumer, competitive, and business insights to drive product decisions and optimize revenue and margins.
• Build strong relationships with licensors and external partners to align priorities and unlock opportunities.
• Identify new partnership opportunities across entertainment, sports, gaming, lifestyle and culture platforms.
• Collaborate with Marketing, Design, Product Development, and Merchandising to deliver best-in-class product.
• Coach and develop talent, fostering accountability and cross-functional collaboration.

Skills

People leadership

Product management

Brand partnerships

Data-driven decisions

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in business/marketing/merchandising/product management

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

What You'll Do

• Lead and develop a team responsible for delivering licensed product assortments, while directly overseeing product strategy, assortment planning, product development, and commercialization for one or more of Crocs' key strategic partners. This includes partner portal and product line manager maintenance.
• Build seasonal and long-range product roadmaps that translate partnership strategies into actionable product plans that drive growth, consumer relevance, and business performance.
• Partner with the Sr. Manager, Global Partnerships to build category, franchise, and partnership strategies that drive sustainable growth.
• Own end-to-end product execution, including product briefing, line planning, cross-functional alignment, and commercialization across multiple categories and global markets.
• Leverage consumer, competitive, and business insights to make product decisions, find opportunities and risks, and optimize revenue, margin, and productivity.
• Serve as the primary product leader, building strong external relationships, aligning partner objectives with Crocs business goals, and influencing stakeholders across Design, Product Development, Merchandising, Marketing, and regional teams.
• Analyze business performance and consumer insights to drive product decisions and find opportunities, mitigate risks, and inform future product decisions.
• Build strong relationships with licensors and external partners to understand brand priorities, key initiatives, and future opportunities.
• Help identify new partnership opportunities across entertainment, sports, gaming, lifestyle, and emerging cultural platforms.
• Drive collaboration across Marketing, Design, Product Development, and Merchandising to deliver best-in-class product.
• Align stakeholders and create solutions around priorities, timelines, opportunities, and risks throughout the product creation process.
• Coach and develop talent, fostering a culture of accountability, collaboration, continuous improvement, and cross-functional influence.

What You'll Bring to the Table

• Bachelor's degree in Business, Marketing, Merchandising, Product Management, or equivalent
• 5-7 years of experience in licensing, brand partnerships, product management, merchandising, or category management.
• Previous people leadership experience with a demonstrated ability to coach and develop talent.
• Experience managing entertainment, sports, gaming, lifestyle, or consumer brand partnerships.
• Solid understanding of product creation, merchandising, assortment planning, and commercialization processes.
• Proven ability to build cases, develop forecasts, and leverage data to drive decision making.
• Experience managing complex cross-functional initiatives in a matrixed environment.
• Strong presentation, communication, and storytelling skills with the ability to influence senior leaders and external partners.
• Demonstrated ability to balance creativity, consumer insights, and commercial objectives.
• Highly organized with exceptional project management and prioritization skills.
• Lead with independence and thrive in ambiguity, driving priorities forward and making sound decisions with limited direction while aligning cross-functional teams.
• Leverage business and sales insights to anticipate needs, find opportunities and risks, and proactively shape product and commercial decisions.
• Ability to travel domestically and internationally as needed.
• Experience within footwear, accessories, apparel, or consumer products industries.
• Experience supporting global product strategies across multiple regions and channels.
• Passion for pop culture, consumer trends, storytelling, and brand building.

#LI-TG1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Manager Global Brand Partnerships

Salary or Pay Range: $110,000 - $120,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.