Manager, Global Brand Marketing Analytics

Crocs, Inc.; Broomfield (CO); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Manager, Global Brand Marketing Analytics in Broomfield to lead the marketing data ecosystem, track brand impact, and guide strategic decisions across markets.

You’ll partner with demand planning, consumer insights, and commercial teams to embed analytics into enterprise planning. The role emphasizes AI-enabled analytics, multi-market data, and the creation of dashboards and self-service tools to drive transparency and performance.

Qualifications

• 5+ years in marketing analytics or insights, preferably in consumer brand/retail
• Experience with AI analytics tools and dashboards
• Experience leading multi-market data projects

Responsibilities

• Own and improve the ecosystem for marketing data insights and campaign performance
• Share long-term brand strategy and in-season decisions across markets
• Lead setup and management of a new brand impact tracking portal with 3rd-party partners
• Proactively surface trends and translate findings into actionable leadership recommendations
• Collaborate with demand planning, consumer insights, and other metric teams to embed analytics
• Support go-to-market strategy through rigorous measurement of brand activations and experiments
• Foster use of AI-enabled tools and modern analytics platforms across the organization
• Build dashboards, reporting cadences, and self-service tools to drive data-driven decision making

Skills

Marketing analytics

AI analytics tools

Data visualization

Multi-market analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, statistics, data science

Tools

Tableau

Power BI

AI-enabled analytics platforms

Job description

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Manager, Global Brand Marketing Analytics

Requisition ID: 16774

Job Location(s):

Broomfield, CO, US, 80021

Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
• Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
• Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
• Proactively surface trends, opportunities, and risks through marketing data — including media mix efficiency, campaign return on investment, and driven benchmarking — translating findings into clear, actionable recommendations for leadership
• Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
• Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
• Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
• Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
• Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines — ensuring the marketing analytics function evolves alongside the brand's global growth ambitions

What You'll Bring to the Table

• Bachelor's degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
• At least 5+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
• Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
• Experience leading 3rd-party research and analytics vendors — ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
• Self-starter with a bias for action — takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
• Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making

#LI-AE1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Manager, Global Brand Marketing Analytics

Salary or Pay Range: $115,000-$125,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.