Manager, Forecasting & Data Solutions

TEGNA; College Station (TX); On-site; USD 100,000 - 103,000; Full time

Job summary

A leading company in the media sector is seeking a Manager for Forecasting & Data Solutions. This role involves overseeing the forecasting platform, ensuring accuracy, and collaborating with various teams to drive actionable insights. The ideal candidate will have strong analytical skills and experience in media planning or ad tech platforms. Comprehensive benefits and a competitive salary are offered.

Benefits

Medical plan options

Dental and eye care coverage

401(k) with company match

Paid Time Off (PTO)

Free virtual doctor’s appointments

Free therapy sessions

Qualifications

• 3–6+ years of experience in media planning or data operations.
• Strong familiarity with digital media workflows in OTT/CTV environments.

Responsibilities

• Oversee forecasting systems and ensure accuracy.
• Collaborate with cross-functional teams for data-driven insights.
• Conduct regular quality assurance on forecasting models.

Skills

Analytical mindset

Attention to detail

Organizational skills

Communication skills

Tools

PIO

Salesforce

Job description

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visitTEGNA.com .

Premion, a division of TEGNA, is a leading "Over-the-Top" (OTT) advertising platform that enables regional and local advertisers to reach highly engaged audiences across premium, brand-safe streaming content. Our platform provides advanced targeting and inventory transparency through direct relationships with 100+ content providers, delivering advertising solutions across live and on-demand streaming TV.

As the Manager, Forecasting & Data Solutions, you will own our internal planning and forecast systems' development, optimization, and ongoing maintenance. Your role is pivotal in ensuring the accuracy of our forecasting models and maintaining seamless integration between forecasting tools, audience data sources, within the broader sales planning process. You'll drive actionable insights that directly inform revenue strategies and operational efficiency by working collaboratively with cross-functional teams—including Product, Sales Planning, Ad Ops, Audience Solutions, and Planning & Operations Analytics.

Responsibilities:
•Oversee Forecasting Systems: Monitor and manage the internal forecasting platform, ensuring consistent accuracy and proactively resolving anomalies or bugs by liaising with the Planning department on issues and technical teams.
•Cross-Functional Integration: Collaborate with Sales Planning, Ad Ops, and Product teams—and serve as the liaison with audience data platforms—to ensure forecasting tools align with actionable insights and strategic planning initiatives.
•Quality Assurance & Optimization: Conduct regular quality assurance on forecasting models and audience segment integrations, ensuring data fidelity and improving workflows through targeted enhancements.
•Data-Driven Reporting: Work closely with our Planning and Operations Analytics Manager to develop and deliver concise forecasting reports and dashboards that capture critical planning dimensions such as geo availability, inventory trends, seasonality, and market dynamics.
•Process Improvement Initiatives: Identify gaps in existing forecasting models and propose data inputs, parameters, or system enhancements that better reflect evolving business strategies and market conditions.
•Documentation & Training: Produce and maintain detailed documentation and training materials on forecasting tools to support cross-departmental understanding and utilization.
•Subject Matter Expertise: Act as an internal subject matter expert during user acceptance testing and new product rollouts, providing strategic recommendations to optimize forecasting accuracy and drive revenue growth. Manage day-to-day operations of the internal forecasting system—monitoring accuracy, investigating anomalies, and escalating bugs to the appropriate technical teams.

Requirements:
•3–6+ years of experience in media planning, ad tech platforms, forecasting tools, or data operations.
•Strong familiarity with digital media workflows, particularly in OTT/CTV environments.
•Experience with DMPs/DSPs and/or forecasting or planning tools such as PIO, Salesforce, or proprietary platforms.
•Analytical mindset with a high attention to detail and a strong ability to troubleshoot, test, and optimize.
•Excellent organizational and communication skills, with the ability to translate technical concepts into clear action items.
•Demonstrated ability to collaborate across multiple departments and manage complex workflows independently.
•Experience supporting or training internal users on tools and systems is a plus.

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured of access to brand-safe, fraud-free, guaranteed inventory that reaches the fastest-growing and highly engaged OTT audiences.

Pay Range

$100,000 - $103,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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