Manager, Field Marketing

Daxko; Birmingham (AL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible paid time off

Affordable health, dental, and vision

Monthly fitness reimbursement

401(k) matching

New-Parent Paid Leave

Casual work environments

Hybrid & Remote work

Job summary

Daxko is seeking a seasoned Field Marketing leader to scale hosted events, industry partnerships, and customer groups across the US. You will coach Field Marketing Managers in the US and India, turning strategy into repeatable programs that generate new logos and cross-sell opportunities.

This role partners with Sales, Product Marketing, Content, and Operations; you'll own budgets, dashboards, and playbooks, and bring AI tools to planning and reporting.

Qualifications

• 5+ years in field or event marketing or equivalent.
• 2+ years managing people or leading distributed teams.
• Experience planning and running in-person and virtual events.
• Strong segmentation, targeting, and campaign measurement skills.
• Excellent written and verbal communication.

Responsibilities

• Lead and coach a team of Field Marketing Managers and India-based support, including goals, reviews, and onboarding.
• Translate sales and demand goals into quarterly field and event plans with KPIs.
• Own hosted events, sponsorships, customer groups, and local campaigns to drive pipeline.
• Plan and deliver in-person and virtual Customer Advisory Board meetings.
• Create playbooks, SOPs, and templates to standardize event execution.
• Partner with Sales, BDRs, Marketing, and Product Marketing to deliver integrated campaigns.
• Manage event budgets, sponsorships, vendor relations, and reporting using Salesforce, HubSpot, and Goldcast.
• Incorporate AI tools into planning, communications, and reporting.

Skills

Field marketing leadership

Team coaching

B2B SaaS marketing

Campaign measurement

Budget management

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Job description

About the role

You’ll lead Daxko’s field marketing program, from hosted events and industry sponsorships to customer groups and Customer Advisory Board meetings. You’ll manage Field Marketing Managers in the US and India and turn strategy into consistent, repeatable execution that builds new logo and cross-sell pipeline and strengthens customer relationships. You’ll report to the Vice President, Revenue Marketing, and this role fits someone who likes coaching people, running a tight operation, and watching an event turn into revenue.

What you’ll do

• Lead and coach a team of Field Marketing Managers and an India-based event support team member, including goals, performance reviews, hiring, onboarding, and handoffs across US and India time zones.
• Turn sales and demand marketing goals into quarterly field and event plans, and set KPIs such as attendance, pipeline influenced, and ROI.
• Own hosted events, sponsored fitness industry events, customer groups, and local campaigns that drive new logo and cross-sell pipeline.
• Plan and deliver in-person and virtual Customer Advisory Board meetings with Product Marketing and executive sponsors.
• Build playbooks, checklists, SOPs, and “event in a box” templates so the team runs events the same way every time.
• Partner with Sales, BDRs, Marketing, Product Marketing, Content, Marketing Operations, and Web to deliver integrated campaigns and make sure leads get followed up on time.
• Manage event budgets, sponsorships, and vendor relationships, including booth vendors and the swag program, and report results to the Vice President, Revenue Marketing using Salesforce, HubSpot, and Goldcast.
• Bring AI tools into team workflows such as event communications, planning, and reporting.

This role includes travel up to 25%.

What you’ll bring

• 5+ years in field or event marketing, ideally in B2B SaaS, or equivalent experience.
• 2+ years managing people or leading a team, including experience with a distributed team.
• A track record of planning and running in-person and virtual events, including hosted events, sponsorships, and customer groups.
• A solid grasp of segmentation, targeting, and campaign measurement, and the analytical skills to act on the results.
• Strong project management skills to keep several events on track at once.
• Clear written and verbal communication, and the ability to work well with Sales and Marketing partners.

Nice to have

• Experience in the health and wellness industry.
• Hands-on experience with Salesforce, HubSpot, Goldcast, and AI tools such as Claude.
• A bachelor’s degree in marketing, business, or a related field.

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Hybrid & Remote work

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid