Manager, External Communications – Reputation & Creative

H&R Block, Inc.; Kansas City (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

H&R Block, Inc. is seeking an experienced Manager, External Communications – Reputation & Creative to shape and amplify our external voice by driving storytelling, strengthening brand reputation, and connecting our services to real customer needs.

You’ll lead integrated communications across media, social, and owned channels in a fast-moving environment. In Kansas City, you’ll collaborate across PR, Legal, and Customer teams, guide crisis responses, manage agencies, and measure campaign

Qualifications

• 7–10+ years of experience in communications, public relations, or related field.
• Strong experience in media relations, storytelling, and integrated communications campaigns
• Proven ability to create engaging content across multiple channels and formats
• Ability to manage multiple priorities in a fast-paced environment with tight deadlines
• Strong written and verbal communication skills, including experience simplifying complex topics
• Collaborative mindset with the ability to influence cross-functional stakeholders

Responsibilities

• Develop external communications strategies to elevate brand awareness and protect company reputation
• Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
• Build and maintain strong relationships with media, reporters, and external partners
• Translate complex tax and financial topics into clear, engaging, channel-native content
• Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
• Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
• Monitor and evaluate brand reputation across channels, identifying risks and opportunities
• Optimize content and messaging using performance insights to improve reach, engagement, and clarity
• Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
• Manage PR agencies and external partners, including workflow, prioritization, and performance
• Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels
• Perform other duties as assigned

Skills

Media relations

Storytelling

Integrated campaigns

Content creation

Multi-tasking/Prioritization

Cross-functional collaboration

Job description

About the Role

The Manager, External Communications – Reputation & Creative will shape and amplify H&R Block’s external voice by driving creative storytelling, strengthening brand reputation, and connecting our services to real customer needs. You’ll lead integrated communications strategies across media, social, and owned channels in a fast-moving, high-visibility environment.

Day to day, you'll...

• Develop and execute external communications strategies that elevate brand awareness and protect company reputation
• Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
• Build and maintain strong relationships with media, reporters, and external partners
• Translate complex tax and financial topics into clear, engaging, channel-native content
• Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
• Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
• Monitor and evaluate brand reputation across channels, identifying risks and opportunities
• Optimize content and messaging using performance insights to improve reach, engagement, and clarity
• Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
• Manage PR agencies and external partners, including workflow, prioritization, and performance
• Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels
• Perform other duties as assigned

Required Qualifications

• 7–10+ years of experience in communications, public relations, or related field
• Strong experience in media relations, storytelling, and integrated communications campaigns
• Proven ability to create engaging content across multiple channels and formats
• Ability to manage multiple priorities in a fast-paced environment with tight deadlines
• Strong written and verbal communication skills, including experience simplifying complex topics
• Collaborative mindset with the ability to influence cross-functional stakeholders

Preferred Qualifications

• Experience supporting consumer brands or financial services organizations
• Background working with PR or creative agencies
• Experience leveraging performance data or social insights to refine communications strategy
• Familiarity with reputation monitoring or social listening tools

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years,we’veled the taxindustryand we continue to evolve through our Block Next strategy, blending humanexpertisewith digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well‑being through competitive pay, comprehensive benefits, and support for life both in and outside of work.