Manager, eCommerce Planning

Reef; Carlsbad (CA); Hybrid; USD 100,000 - 115,000; Full time

Job summary

REEF is seeking a Manager of eCommerce Planning to own financial and inventory planning for our DTC channel in Carlsbad, CA. This hybrid, full-time role partners across Merchandising, Marketing, Finance, and Supply Chain to optimize inventory, OTB, and growth strategies.

The ideal candidate has 6+ years in planning or financial analysis in a DTC/eCommerce setting, strong cross-functional collaboration skills, and a business or related degree.

Qualifications

• 6+ years of planning, financial analysis, or related role in a DTC/eCommerce environment.
• Ability to own end-to-end analytical processes and communicate results to senior stakeholders.
• Experience working cross-functionally in a fast-moving consumer brand (footwear, apparel preferred).
• Bachelor's degree in Business, Finance, Economics, Supply Chain, or related field.

Responsibilities

• Own in-season forecasting methodology and forecast accuracy for the eCommerce channel.
• Develop scenario models to support promotional, inventory, and channel decisions.
• Partner with Finance to align inventory and demand with revenue, margin, and cash flow objectives.
• Influence assortment and inventory decisions through partnerships with ECommerce Merchandising.
• Own inventory productivity metrics: weeks of supply, turnover, size curve integrity, and in-stock rates.

Skills

Forecasting & planning

Cross-functional collaboration

DTC/eCommerce experience

Financial analysis

Education

Bachelor's degree in Business/Finance/Supply Chain

Job description

Job Description

Manager, eCommerce Planning
Reports to: Sr. Director, Operations
Dotted Line: Sr. Director, eCommerce Merchandising
Location: Carlsbad, CA (hybrid schedul)

About REEF

At REEF, we’re more than a premium footwear brand. We’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For more than 30 years, we’ve blended comfort, style, versatility, and innovation to create footwear made for life in and around the water.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design by using water-based glues, recycled materials, and other low-impact innovations, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture rooted in purpose and impact.

That same purpose carries into how we work and who we bring onto our team. At REEF, we value collaboration, creativity, accountability, and people who are energized by contributing to a brand with strong heritage and continued momentum. If you’re excited to help shape what’s next for REEF, we’d love to hear from you.

Role Overview

This is a high impact, commercially focused role at the center of our DTC business. The ECommerce Planning Manager will help build and own the financial and inventory planning function for our eCommerce channel, including the planning framework, operating cadence, and decision support tools that guide how we allocate inventory, manage OTB, and plan for growth.

This is a builder role. The right person will have the opportunity to create structure, improve processes, and make a meaningful impact on how the eCommerce business operates. We are looking for someone who is curious, analytical, and commercially minded. Someone who sees planning as a strategic function, proactively identifies risks and opportunities, connects inventory decisions to business outcomes, and partners cross functionally with clarity and confidence.

This role reports to the Sr. Director, Operations, with a strong dotted line to the Sr. Director, ECommerce Merchandising. Day to day commercial priorities and performance accountability are closely shared across both functions. Success in this role will require strong partnerships with Merchandising, Marketing, Finance, and Supply Chain. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

What You’ll Own

• Financial & Inventory Planning
• Assortment & Inventory Strategy
• Cross-Functional Partnership & Planning Operations

Financial & Inventory Planning

• Own in-season forecasting methodology and forecast accuracy for the eCommerce channel, continuously refining models using sell-through trends, marketing investment, consumer signals, and business performance drivers
• Develop scenario models to support key business decisions: promotional strategy, inventory investment, markdown timing, and channel prioritization
• Partner closely with Finance to align inventory and demand plans with revenue, margin, and cash flow objectives; proactively identifying risks, tradeoffs, and corrective actions

Assortment & Inventory Strategy

• Influence channel assortment and inventory decisions through strong partnership with ECommerce Merchandising, balancing growth opportunities, inventory productivity, and customer demand
• Own inventory productivity metrics and targets: weeks of supply, turn, size curve integrity, and in-stock rates by category
• Own seasonal SKU count targets in alignment with ECommerce Merchandising
• Proactively identify replenishment opportunities, excess inventory risk, and markdown needs; bringing a recommendation, not just the data
• Own the communication of buy quantities and inventory positions to cross-functional stakeholders
• Establish and own the DTC eCommerce OTB; building the planning framework and operating cadence from annual and seasonal planning through in-season management and end-of-season hindsight
• Design and evolve planning tools, reporting frameworks, and decision-support infrastructure that enable faster and more effective commercial decision-making across the DTC organization
• Own forecast accuracy measurement, planning KPI performance, and continuous improvement initiatives across planning processes
• Own and communicate inbound PO and receipt status to cross-functional teams, proactively surfacing risks and opportunities as delivery timelines evolve
• Regularly present planning recaps and forward-looking recommendations to senior leadership with clarity and conviction

Cross-Functional Partnership & Planning Operations

• Lead planning processes across Merchandising, Marketing, Operations, and Finance; ensuring plans are synchronized and commercial priorities are reflected in inventory decisions
• Establish planning cadences, seasonal milestones, and operating mechanisms that improve cross-functional execution and accountability
• Partner with Digital Marketing on promotional and launch calendars to ensure inventory positioning supports growth initiatives
• Work closely with Supply Chain and Ops to manage inbound flow, lead times, and fulfillment constraints

Required Experience

• 6+ years of experience in planning, financial analysis, commercial operations, or a closely related role with a meaningful portion of that experience in a DTC or eCommerce environment
• Demonstrated ability to own a complex analytical process end-to-end, including managing through ambiguity and communicating results to senior stakeholders
• Experience working cross-functionally in a fast-moving consumer brand (footwear, apparel, or adjacent categories preferred)
• Bachelor's degree in Business, Finance, Economics, Supply Chain, or a related analytical field

Equal Opportunity Employment Statement

REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Pay Transparency

REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the salary range for this role is $100-$115k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

Reasonable Accommodations

REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly.

At-Will Employment

Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.