Manager, E-Commerce Email

Carnival Corporation; Miami (FL); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Annual cash bonus

Equity incentive plan

Health benefits

Tuition reimbursement

Job summary

Carnival Corporation is hiring a Manager, E-Commerce Email to develop and execute the email content strategy, driving engagement and revenue across multiple guest-facing programs. You will work with Shore Excursions, Bar, Spa, Dining and Retail teams to align priorities and optimize the email program.

The role requires strong Salesforce and marketing automation experience, advanced Excel skills, and a data-driven mindset to improve segmentation, testing, and performance while ensuring compliance

Qualifications

• Bachelor’s degree in Marketing, Business, CS, or related field.
• Minimum 5 years in e-commerce or marketing roles.

Responsibilities

• Develop and execute content strategy for e-commerce emails.
• Collaborate with stakeholders across Shore Excursions, Bar, Spa, Dining and Retail.
• Oversee outbound email and notifications with creative, development and ops teams.
• Analyze KPIs: email metrics, traffic, revenue, and operational metrics.
• Lead data extensions, targeting, and personalization for email marketing.

Skills

Salesforce

Marketing automation

Excel

Analytical thinking

Project management

Cross-functional collaboration

Communication

Leadership

Education

Bachelor’s degree in Marketing/Business/CS

Tools

SQL

JSON/Guide templated language

HTML

AMPscript

Job description

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The E-Commerce Email Manager develops and executes a content strategy to enhance the online shopping experience, drive engagement, and support business goals. This role aligns strategy and prioritization with key stakeholders across Shore Excursions, Bar, Spa Treatments, Dining, and Retail teams.

Essential Functions

• Collaborates with key stakeholders from revenue and operations departments and the booked guest merchandising team to strategize, prioritize, and implement the booked guest email and notification program. Engages with stakeholders across business units to plan and prioritize marketing and merchandising activities.
• Oversees the implementation of outbound email and app notifications, utilizing in-house creative, development, and operations teams. Analyzes and reports on key communication KPIs, including email metrics, traffic, revenue, and operational metrics.
• Supports the Booked Guest Merchandising/Personalization team with marketing initiatives. Analyzes Booked Guest email insights to enhance segmentation, improve performance, and boost revenue.
• Manages data extensions, targeting, and personalization for the email program, ensuring creative/content accuracy through proofing and testing to meet and exceed email standards.
• Collaborates with the merchandising, guest services, analytics, and personalization teams to plan and execute email testing strategies, including creative setup, data mapping, and campaign coding. Emphasizes data-driven decisions to optimize performance and achieve desired outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• A minimum of 5 years of increasing responsible experience in e-commerce or relevant marketing positions

Knowledge, Skills, and Abilities

• Salesforce experience required.
• Experience with enterprise level marketing automation platforms.
• Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies and applications (SQL, JSON/Guide templated language, HTML, AMPscript) essential for successful performance in this role
• Industry Knowledge: Extensive knowledge and understanding of e-commerce/digital content marketing and business best practices, drivers, challenges, trends, and key stakeholders.
• Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
• Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.
• Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
• Prioritization: Ability to identify, prioritize, and articulate the highest-impact initiatives.
• Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
• Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment.
• Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
• Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
• Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
• Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
• This position requires the use and exercise of independent judgement.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: Less than 25% with shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off:
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits:
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site Fitness center at our Miami campus

About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fml.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionSales and Business Development
• IndustriesTravel Arrangements

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