Manager, E-Commerce Merchandising

Carnival Corporation; Miami (FL); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan with company match

Employee stock purchase plan

Vacation and sick time

Tuition reimbursement

Fitness center access

Cruise discounts

Job summary

Carnival Corporation seeks a Manager, E-Commerce Merchandising, to lead digital marketing initiatives aimed at enhancing the guest experience and driving revenue. This role is pivotal in executing strategies for personalized marketing and optimizing website performance. The position demands a professional with strong analytical, leadership, and project management abilities, as well as experience in e-commerce marketing.

Qualifications

• Minimum 5 years in e-commerce or marketing.
• Experience with A/B testing and web analytics.
• Strong knowledge of digital marketing best practices.

Responsibilities

• Oversee E-Commerce marketing calendar and campaigns.
• Analyze performance metrics and recommend improvements.
• Collaborate across teams for revenue generation.

Skills

Leadership

Communication

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Optimizely

Microsoft Office Suite

Job description

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The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication.

Essential Functions:

• Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution. Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels.
• Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives. Emphasizes continuous testing to refine strategies and achieve optimal results.
• Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience.
• Analyzes web and email performance metrics, providing regular reports on marketing initiatives. Support ad-hoc analysis requests as needed.
• Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI. Develops customized content and promotions to engage guest segments and increase conversion rates.
• Collaborates with stakeholders from various internal business units (e.g., Shore Excursions, Spa Treatments, Bar, Dining, Retail) to plan and prioritize activities that generate incremental revenue and drive traffic to the E-Commerce website.
• Provides guidance, feedback, and support to enhance team members' performance and engagement.
• Reviews and improves operational metrics for booked guest series email, ensuring guests are well-prepared through pre-cruise preparation emails.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• A minimum of 5 years of increasingly responsible experience in ecommerce or relevant marketing/merchandising positions.
  
  

Knowledge, Skills, and Abilities:

• Experience in modern web best practices, including responsive layouts and mobile-first web design
• Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely) Critical Professional Related Technical/Computer Skills
• Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams); and other relevant software, technologies, and applications essential for successfully performance in this role.
• Industry Knowledge: Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies, including best practices, drivers, challenges, trends, and key stakeholders.
• Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
• Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.
• Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
• Prioritization: Ability to identify, prioritize, and articulate the highest impact initiatives.
• Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
• Project Management: Ability to manage multiple, large-scale, complex projects from ideation through deployment and keeping them on-track in a still-developing environment.
• Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
• Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
• Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
• Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
• This position requires the use and exercise of independent judgement.
  
  

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: Less than 25% travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Paid Time Off
• Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus
  

About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Travel Arrangements

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