Sr. Designer, Direct to Consumer (DTC), Global Creative

Sharkninjaoperatingllc; New York (NY); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan with matching

Employee stock purchase program

Generous paid time off

Job summary

SharkNinja is seeking a Senior Designer for its New Product Development (NPD) & Optimization team to craft high-impact digital creative for Shark and Ninja’s DTC channels. You’ll design always-on creative, landing pages, and conversion-focused assets that bring product launches to life online, aligning brand integrity with performance.

You will join a fast-moving creative team that ships work our consumers interact with daily, requiring strong typography, layout, and design-system discipline.

Qualifications

• 5+ years of digital design experience in DTC, ecommerce, or agency.
• Strong portfolio across ecommerce pages and campaigns.
• Experience creating AI-generated creatives with node-based tools.
• Proficient in Figma; skilled in Adobe Creative Suite.
• Excellent typography, layout, and design system literacy.
• Experience with conversion-driven environments and A/B testing is a plus.

Responsibilities

• Design digital assets: product wrappers, landing pages, emails, and on-site modules.
• Collaborate with ACD and Creative Director on seasonal launches.
• Create creatives balancing brand storytelling with conversion.
• Translate briefs into production-ready assets with marketing and product teams.
• Support A/B testing through variant design and hypotheses.
• Maintain brand design system consistency.
• Manage multiple concurrent projects.
• Contribute to creative reviews with clear rationale.

Skills

Digital design

E-commerce

Landing pages

AI Generative Creative

Figma

Adobe Creative Suite

Typography

Design system

Conversion optimization

Tools

Flora

Weavy

OpenAI

Claude

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

THE ROLE

We're hiring a Senior Designer to join our New Product Development (NPD) & Optimization team, focused on creating high-impact digital creative for Shark and Ninja's DTC channels. In this role, you'll design always on creative, landing pages, and conversion-optimized assets that bring our product launches to life online, working at the intersection of brand integrity and performance. You'll be a key contributor to a fast-moving creative team that ships work consumers interact with every day.

WHAT YOU'LL DO

• Design and produce digital creative assets, including product wrappers (visual stories), landing pages, email templates, and on-site modules, for Shark and Ninja DTC channels


• Collaborate closely with the ACD and Creative Director to execute on seasonal launches and evergreen campaign creative


• Develop creative that balances brand storytelling with conversion goals across the funnel


• Partner with marketing and product teams to translate briefs into polished, production-ready creative


• Support A/B testing efforts by designing variants and contributing to creative hypotheses


• Maintain and apply brand and design system standards consistently across all outputs


• Manage your own project workflow across multiple concurrent workstreams


• Contribute to creative reviews with clear rationale and an openness to feedback

WHAT YOU BRING

• 5+ years of experience in digital design, ideally in an in-house DTC, e-commerce, or digital agency setting


• Strong portfolio demonstrating e-commerce creative, product pages, landing pages, digital wrappers, and campaign assets


• Familiar with producing AI Generative Creative using node-based systems: Flora, Weavy


• Proficiency using Open AI or Claude


• High proficiency in Figma; working knowledge of Adobe Creative Suite


• Excellent eye for typography, layout, and visual hierarchy, with the ability to work within a design system


• Experience designing for conversion-driven environments (A/B testing, performance creative) is a plus


• Ability to move quickly without sacrificing craft


• Strong communication and collaboration skills


• Experience with consumer electronics, beauty, or lifestyle products preferred

WHY SHARKNINJA

• Work on two of the most recognized consumer brands in the world


• Be part of a fast-moving, entrepreneurial team that ships at scale


• Shape the future of creative within DTC, from brand storytelling to conversion optimization


• Collaborative, high-performance culture built around the OE (Outrageously Extraordinary) mindset


• Competitive compensation, benefits, and opportunity for growth

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range

$99,000 – $121,000 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.


• For candidates based in China, please refer to this Candidate Privacy Notice.


• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]