Associate Brand Manager, Marketing

Ninjakitchen; Needham (MA); Hybrid; USD 61,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Employee stock purchase program

Paid time off

Job summary

SharkNinja in Needham, MA is seeking an Associate Brand Manager to own the product roadmap, go-to-market strategies, and brand voice across packaging, advertising, PR and digital channels. This hybrid role blends strategy with hands-on execution in a fast-moving consumer goods environment.

You’ll partner with Product Development, Creative Services and Marketing to translate consumer insights into compelling campaigns, build a strong category story, and support post-launch evaluation and

Qualifications

• 2-3 years of marketing experience required.
• Experience with consumer insights to develop campaigns.
• Experience in creative / media development and new product launches.
• Bachelor’s degree in marketing; MBA preferred.

Responsibilities

• Support development and execution of product innovation strategies and go-to-market plans.
• Define category strategies and translate data into insights for roadmap.
• Collaborate on brand communication strategies across channels.
• Identify consumer propositions with insights and align with cross-functional teams.
• Communicate value propositions to sales and deliver sell stories.
• Conduct post-launch evaluations and share improvements.

Skills

Marketing experience

Brand planning

Messaging & positioning

Communication

Cross-functional collaboration

Presentation skills

Data insights

Education

Bachelor’s degree in marketing or equivalent

MBA preferred

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the job

Our purpose is to positivelyimpactpeople’s lives every day in every home around the world! We workvery hardto provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the nextbig thingand develop while they do.

This role is based in the Needham, MA headquarters and is hybrid.

The Marketing function atSharkNinjais directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business.SharkNinjaMarketers have a general manager mindset and the ability to collaborate and operateacross functional boundaries.

As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.)

Here are some of the EXCITING thingsyou’ll get to do:

• Innovation Launch Support: Work cross-functionally tosupport the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets
• Be the category expert: understand price, positioning, competitivelandscapeand market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital
• Drive a consumer first mentality: Partner with Consumer Insights onidentifyingandvalidatingoptimalconsumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams.Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
• Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy,pricingand promo strategy.
• Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
• Creative Development: Develop creative briefs for consumer andretailerfacing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.

ATTRIBUTES & SKILLS:

• Strong communicationskills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing,conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, andpossessa “progress vs. perfection” mindset.
• Biased towards action, taking initiative, and rolling up your sleeves andgetit done together.
• Managerial skills and comfortable managing and building cross-functional teams.
• Ability to mine, analyzedataand draw compelling conclusions.

REQUIREMENTS:

• 2-3 years of prior Marketing experiencerequired, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution
• Experienceleveragingconsumer insights to develop effective marketing campaigns and innovation programs
• Experience in creative / media development and execution and new product launches
• Bachelor’s degree in marketing, or equivalent experience. MBA preferred

YOUR ROLE in DIVERSIFYING

• As a corporate citizen, learn and supportSharkNinja’sDiversity, Equity & Inclusion strategy
• Be an Ally, find internal Champions
• ExploreSharkNinja’sEmployee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn aboutdifferent cultures, races,religionsand backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated

YOUR ROLE in leading our SUCCESS DRIVERS &representingour UNIQUE MINDSET

• Leads us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”

This is Hybrid role 2-3 days in Needham Office

Salary and Other Compensation:

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range

$61,200—$115,000 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off
• company holidays
• parental leave
• identity theft protection
• pet insurance
• pre-paid legal insurance
• back-up child and eldercare days
• product discounts
• referral bonus program
• and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]