Marketing Manager, Direct Marketing Products

Strong Automotive; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

Strong Automotive is seeking a Marketing Operations Manager to oversee the execution of direct mail, email, eBlast, and eCampaign campaigns in Birmingham, AL. You will ensure campaigns are set up correctly, managed accurately, and completed on time, coordinating across Account Team, Graphics, Data, Strong Direct, and Email Marketing.

The ideal candidate is organized, detail-oriented, and process-minded, capable of handling a high volume of campaign work, identifying bottlenecks, and driving

Qualifications

• Experience in marketing operations, campaign management, production, direct mail, email marketing, account services, or a similar role.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines at once.
• Strong communication and follow-through.
• Comfort working in project management or workflow systems.
• Ability to work cross-functionally with creative, data, account service, and production teams.
• Process improvement mindset.

Responsibilities

• Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs.
• Make sure campaign details, timing, budgets, quantities, targeting, and related job information are entered accurately.
• Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing.
• Monitor job statuses and deadlines to keep campaigns on track.
• Support quality control across setup, proofing, data readiness, deployment, and completion.
• Identify bottlenecks, recurring errors, and training needs.
• Improve SOPs, checklists, and process documentation.
• Train and support internal teams on direct contact product workflows.
• Serve as an escalation point when campaign issues need to be resolved.
• Help build more consistent, scalable processes for high-volume campaign execution.

Skills

Campaign management

Marketing operations

Cross‑functional coordination

Attention to detail

Process improvement

Communication

Tools

Workflow systems

Job description

Job Details

Job Location: Birmingham, AL 35223
Position Type: Full Time
Job Category: Marketing

Strong Automotive is looking for a Manager to oversee the execution of our direct mail, email, eBlast, and eCampaign products.

This role is responsible for making sure campaigns are set up correctly, managed accurately, and completed on time. The Manager will coordinate work across Account Team, Graphics, Data, Strong Direct, and Email Marketing to keep campaign workflows moving and ensure our clients receive consistent, accurate execution.

The right person is organized, detail-oriented, process-minded, and comfortable managing a high volume of campaign work. This role requires someone who can see the full workflow, catch issues early, communicate clearly, and help teams follow the right process.

What You’ll Do

• Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs.
• Make sure campaign details, timing, budgets, quantities, targeting, and related job information are entered accurately.
• Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing.
• Monitor job statuses and deadlines to keep campaigns on track.
• Support quality control across setup, proofing, data readiness, deployment, and completion.
• Identify bottlenecks, recurring errors, and training needs.
• Improve SOPs, checklists, and process documentation.
• Train and support internal teams on direct contact product workflows.
• Serve as an escalation point when campaign issues need to be resolved.
• Help build more consistent, scalable processes for high-volume campaign execution.

Qualifications

• Experience in marketing operations, campaign management, production, direct mail, email marketing, account services, or a similar role.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines at once.
• Strong communication and follow-through.
• Comfort working in project management or workflow systems.
• Ability to work cross-functionally with creative, data, account service, and production teams.
• Process improvement mindset.
• Automotive marketing experience is a plus.