Manager Direct Marketing

Andersen Windows, Inc.; Fairfax (VA); Hybrid; USD 56,000 - 87,000; Full time

Benefits offered by this job

401(k) Plan with company matching

Profit Sharing

Medical, Dental and Vision Coverage

Flexible Spending Accounts

Job summary

Andersen Corporation in Fairfax, VA is seeking a Manager Direct Marketing to lead canvassing efforts and drive local awareness within budget targets. You will recruit, train, and coach a DMA team, supervise field activities, and optimize lead generation through data-driven strategies.

The role requires 3+ years in a leadership canvassing role, strong training skills, and proficiency with MS Office. A valid driver’s license is mandatory, and the position offers a comprehensive Total Rewards

Qualifications

• Leadership experience in canvassing or face-to-face marketing programs.
• Strong coaching and mentoring abilities with track record of high-performing teams.
• Proficiency in Microsoft Office Suite and ability to translate data into insights.

Responsibilities

• Direct and motivate a team of Direct Marketing Associates (DMAs).
• Recruit, hire, and train DMAs with cost-effective methods.
• Oversee field activities, training, meetings, and supervision.
• Maintain canvass logistics, permits, scripts, and lead validation.
• Share neighborhood insights with managers to generate qualified leads and appointments.

Skills

Leadership

Training & Coaching

Canvassing Program

Budget Management

MS Office

Analytical Skills

Strategic Thinking

Time Management

Driver's License

Recruiting

Education

High school diploma or GED

College degree in a relevant field

Job description

## Manager Direct MarketingApply: Fairfax, VA: Full time: Posted Today: R-8333**ANDERSEN CORPORATION SUMMARY:**At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.**JOB DESCRIPTION:****Position****Purpose:** The purpose of this position is to cost effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget. **Position****Responsibilities:** * Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.* Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate* Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.* Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodolgy.* Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.* Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.* Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments**Direction of Others:*** Direction of a team of Direct Marketing Associates**Minimum****Qualification, Skills, and/or Competency Requirements:*** High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.* Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.* Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.* Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals.* Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.* Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.* Possession of a valid driver's license with a safe driving record is mandatory for this position.**PAY RANGE:**$55,994.00 - $86,791.00**CULTURE AND BENEFITS:**At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‐being, growth, and future. Our benefits include: * 401 (k) Plan, Employer Fixed Contributions & Company Matching* Profit Sharing\\** Medical, Dental and Vision Coverage\\** Flexible Spending Accounts (FSAs)\\*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)* Life Insurance* Paid Time Off & Paid Holidays* Paid Maternity Leave & Paid Parental Leave\\** Career Growth Planning & Nationwide Career Opportunities *\\*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.* **PROFIT SHARING:** In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws. If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact [e-mail]. We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.