Manager Direct Marketing

Renewal-By-Andersen; Merrifield (VA); On-site; USD 56,000 - 87,000; Full time

Benefits offered by this job

401(k) Plan

Profit Sharing

Medical, Dental and Vision Coverage

Flexible Spending Accounts

Health Savings Account

Life Insurance

Paid Time Off

Paid Holidays

Paid Parental Leave

Career Growth Planning

Nationwide Career Opportunities

Job summary

Andersen Corporation in Merrifield, VA is seeking a results-driven Direct Marketing Leader to scale local canvassing programs, drive qualified leads, and manage a spend budget. You will lead a team of Direct Marketing Associates, recruit and train staff, monitor field activities, and partner with Talent Acquisition to build a high-performing team across neighborhoods.

A high school diploma or higher, 3+ years in leadership, strong analytics, and proficiency with MS Office are required.

Qualifications

• High school diploma or GED; college degree preferred.
• 3+ years leadership experience in canvassing or face-to-face marketing.
• Proven ability to recruit, train, and motivate high-performing teams.
• Strong analytical and budgeting skills.
• Valid driver's license with clean driving record.

Responsibilities

• Lead a team of Direct Marketing Associates in daily canvassing operations.
• Recruit, hire, and train DMAs with cost-effective methods.
• Oversee field and office training, meetings, and performance coaching.
• Coordinate canvass logistics, permits, scripts, and leads validation.
• Report neighborhood opportunities and generate qualified leads and appointments.

Skills

Leadership in canvassing

Coaching & training

Recruiting

Microsoft Office

Budget management

Data analysis

Driver's license

Strategic thinking

Education

High school diploma or GED

College degree in relevant field

Tools

MS Office Suite

Analytics tools

Job description

ANDERSEN CORPORATION SUMMARY:At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.JOB DESCRIPTION:Position Purpose:The purpose of this position is to cost effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.Position Responsibilities:Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriateOversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodolgy.Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointmentsDirection of Others:Direction of a team of Direct Marketing AssociatesMinimum Qualification, Skills, and/or Competency Requirements:High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals.Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.Possession of a valid driver's license with a safe driving record is mandatory for this position.PAY RANGE:$55,994.00 - $86,791.00CULTURE AND BENEFITS:At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‑being, growth, and future. Our benefits include:401 (k) Plan, Employer Fixed Contributions & Company MatchingProfit Sharing*Medical, Dental and Vision Coverage*Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)Life InsurancePaid Time Off & Paid HolidaysPaid Maternity Leave & Paid Parental Leave*Career Growth Planning & Nationwide Career Opportunities*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact [e-mail] look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.