Digital Communications Strategist

Central Florida Expressway Authority; Orlando (FL); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Central Florida Expressway Authority is seeking a Digital Communications Strategist to manage social media, website content, and Visibility Plan analytics. You will coordinate with contractors and internal teams to execute digital campaigns aligned with External Affairs goals.

The role requires strong writing, familiarity with WordPress, Google Analytics, Sprout Social, and CMS processes. Flexible hours including some nights/weekends, and a collaborative, fast-paced environment.

Qualifikationen

• Campaign performance management experience, including reporting and analyzing
• Excellent communication and writing skills required
• High level of proficiency with social media programs, including Facebook, Instagram, Twitter, and LinkedIn, as well as third-party scheduling tools such as Sprout Social
• Must be proficient in Microsoft Office Suite, Adobe Creative Suite, Constant Contact or similar platforms, and WordPress. Google Analytics, Cision (or similar), Smartsheet experience preferred but not required
• Demonstrated success in creating and executing digital and visual communications
• Must be willing to work flexible hours including occasional nights and weekends
• Ability to work effectively as a member of a fast-paced communications team
• Ability to prioritize projects, work within short time frames and meet deadlines
• Excellent organization skills with the ability to multi-task and think outside of the box
• Bachelor’s degree in communications or related field
• Minimum of 5 years of experience with digital media and communications

Aufgaben

• Social Media: Oversee content creation with contractors, draft and report on social content for CFX channels
• Social Media: Schedule and post content for paid and organic channels
• Social Media: Ensure processes are followed by contractors for public/project information
• Social Media: Develop digital strategies to support agency communications and marketing plans
• Website: Administer website content and pages (CFXway.com)
• Website: Conduct quarterly audits with departments and contractors
• Website: Update pages and write/edit website content
• Website: Coordinate document lifecycle retention with Public Records
• Monitoring & Reporting: Track Visibility Plan activities and analyze data
• Monitoring & Reporting: Report progress with Sr. Manager of Communications
• Monitoring & Reporting: Coordinate workflow between contractors and internal team
• Monitoring & Reporting: Manage department tracking tools to measure campaign effectiveness
• Monitoring & Reporting: Ensure quality control of public information and collateral

Kenntnisse

Campaign performance management

Communication & writing

Social media proficiency

Project coordination

Team collaboration

Ausbildung

Bachelor’s degree in communications or related field

Tools

WordPress

Google Analytics

Adobe Creative Suite

Constant Contact

Sprout Social

Cision

Smartsheet

Jobbeschreibung

Position: Digital Communications Strategist
Department: Communications
Reports to: Senior Manager of Communications

The Digital Communications Strategist is responsible for utilizing digital channels to execute, monitor, report on and analyze outreach related to the External Affairs department’s goals. Main areas of responsibility include: social media program oversight, website maintenance, and Visibility Plan performance reporting and analytics. This role supports all aspects of the External Affairs department, including: Corporate Communications, Project & Community Relations, and Customer Experience & Marketing.

Duties and Areas of Responsibility:

Social Media

• Work with external contractors to oversee content creation and monitor social media activity in coordination with team leads
• Develop, draft, schedule, post, and report on social media content for CFX channels (both paid and organic)
• Ensure social media processes and procedures are followed by external contractors related to public and project information
• Develop digital strategies on social media with the team and contractors to support agency communications, project engagement and marketing plans
• Monitor channels for mentions/conversations related to all external affairs programs on corresponding social media platforms

Website

• Serve as CFX’s administrator and manager of the agency’s website content (CFXway.com) and associated pages
• Conduct quarterly audits with internal agency departments and external contractors to ensure accuracy and timeliness of information
• Manage and complete regular updates of website pages
• Write and edit website content
• Work alongside the Public Records department to coordinate document lifecycle retention process for website documents

Monitoring & Reporting

• Report on Visibility Plan efforts by tracking activities, analyzing data, assessing outreach strategies and timelines, and making recommendations for agency communications, project engagement, and customer experience marketing.
• Work alongside Sr. Manager of Communications to track Visibility Plan progress throughout the year as it relates to areas of responsibility
• Coordinate and support workflow between agency contractors and internal team, meeting deadlines for deliverables and initiatives
• Serve as administrator for the department’s tracking tools to measure effectiveness of digital campaigns, strategies and media relations efforts and provide recommendations for enhancement
• Oversee and support quality control of CFX public information and agency communications collateral with the marketing & communications coordinator and external contractors

Other

• Embrace, stay up to date on, and make suggestions related to the latest trends and tools within digital and visual marketing
• Conference and meeting support
• Other duties as assigned

Qualifications:

• Campaign performance management experience, including reporting and analyzing
• Excellent communication and writing skills required
• High level of proficiency with social media programs, including Facebook, Instagram, Twitter, and LinkedIn, as well as third-party scheduling tools such as Sprout Social
• Must be proficient in Microsoft Office Suite, Adobe Creative Suite, Constant Contact or similar platforms, and WordPress. Google Analytics, Cision (or similar), Smartsheet experience preferred but not required
• Demonstrated success in creating and executing digital and visual communications
• Must be willing to work flexible hours including occasional nights and weekends
• Ability to work effectively as a member of a fast-paced communications team
• Ability to prioritize projects, work within short time frames and meet deadlines
• Excellent organization skills with the ability to multi-task and think outside of the box
• Bachelor’s degree in communications or related field
• Minimum of 5 years of experience with digital media and communications

The Central Florida Expressway Authority is an Equal Opportunity Employer