Manager, Digital Products & Customer Experience-“Lifecycle Services” - The Toro Company

The Toro Company; BLOOMINGTON (MN); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Casual dress code

Central location near St. Paul & "

Onsite cafe

Wellness resources

Volunteer hours

Summer hours

Competitive pay range

Job summary

The Toro Company in Bloomington, MN is seeking a Manager II, Lifecycle Services & Digital Products to translate growth strategy into actionable roadmaps and commercial initiatives. You will partner with marketing, product management, engineering, service, sales, finance, and IT to deliver integrated solutions that improve ownership and dealer economics.

Responsibilities include developing and scaling residential services, building dealer programs and digital tools, and leading the business owner

Qualifications

• 6‑8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields.
• Bachelor’s degree in marketing, business, product management, or a related discipline. MBA preferred.
• Experience developing and commercializing customer or dealer service offerings and digital products is preferred.
• Experience working through a B2B dealer/distribution system is highly preferred.

Responsibilities

• Translate the broader L&C post‑sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans.
• Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value.
• Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics.
• Serve as the business product owner for assigned digital products supporting services and accessories, including requirements, roadmap, commercialization, adoption, analytics.
• Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth.
• Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions.
• Identify unmet customer and dealer needs through VOC, user research, market analysis, and performance data.
• Develop initiative‑level business cases, forecasts, investment requirements, and performance targets.

Skills

Product marketing

Business development

Lifecycle services

Digital product management

Channel programs

Aftermarket

Accessories

Education

Bachelor’s degree in marketing, business, product management, or related field

MBA preferred

Job description

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world‑class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Job Purpose:

The Manager II, Lifecycle Services & Digital Products translates the L&C post‑sale growth strategy into actionable portfolio roadmaps and commercial initiatives across residential services, dealer services and enhancements, digital products, and accessories. This role owns assigned initiatives from customer and dealer discovery through business case development, pilot, commercialization, adoption, and ongoing performance improvement. Serving as the business product owner for assigned digital products, this role partners across marketing, product management, engineering, service, sales, finance, technology teams, and channel partners to deliver integrated solutions that improve the ownership experience, strengthen dealer capabilities, and drive profitable lifecycle growth.

What Will You Do?

Translate the broader L&C post‑sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans. Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value. Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics. Serve as the business product owner for assigned digital products supporting services and accessories, including customer and dealer problem definition, business requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement. Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities. Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions. Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data. Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing performance improvement. Develop initiative‑level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long‑range financial planning. Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing new programs and digital products. Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go‑to‑market plans that improve adoption and profitability. Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support. Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models. Establish and manage performance measures across revenue, margin, service adoption, digital engagement and conversion, accessory attachment, dealer participation, customer retention, satisfaction, and return on investment.

Job Qualifications:

6‑8 years of relevant experience in product marketing, business development, lifecycle services, digital product management, channel programs, aftermarket, accessories, or related fields Bachelor’s degree in marketing, business, product management, or a related discipline. MBA preferred. Experience developing and commercializing customer or dealer service offerings and digital products is preferred Experience working through a business‑to‑business dealer/distribution system is highly preferred

What Can We Give You?

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
• Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!
• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.
• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.
• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.
• Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $125,000 - $135,000.

Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non‑merit factors. We are committed to creating a welcoming environment for all employees. #LI onsite

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.