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The Toro Company in Bloomington, MN is seeking a Digital Product Manager III to define and execute the digital product vision for a unified, app-based landscape management ecosystem.
You will translate customer needs into validated requirements, lead multi-year roadmaps, and work with engineering on APIs, device protocols, and cloud data models to deliver scalable IoT solutions.
Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.
The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world‑class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure,come find out what makes The Toro Company the best place in the Twin Cities to build a career.
As a Digital Product Manager III you will support the business objectives of the Landscapes and Contractors Group (L&C) – which consists of the Toro, Exmark, and Spartan brands – by defining and executing the digital product vision and roadmap for a unified, app‑based, connected landscape management ecosystem.
Define and evangelize the digital product vision and multi‑year roadmap for the digital solutions aligned to Toro's autonomous, alternative energy, and smart connected innovation pillars.
Apply design thinking and customer discovery practices to translate ambiguous customer and business needs into validated product requirements, personas, userstories and acceptance criteria that drive innovative solutions and enable effective technical execution.
Define the digital product requirements needed to support multi‑device interoperability, partnering with engineering on API design, device communication protocols (Bluetooth, Wi‑Fi, etc.), cloud data models, and OTA firmware update strategy.
Lead the alignment of product vision, roadmap execution, technology platforms and organizational strategy while setting and prioritizing the backlog across cross‑functional teams using agile methodologies to deliver scalable, sustainable and commercially successful solutions.
Partner with engineering teams on solution requirements to ensure the app experience and physical product are designed together, not bolted on afterward.
Define and track key product metrics (activation, device attach rate, active use, automation adoption, churn, support ticket rate) to drive roadmap trade‑offs.
Own the competitive strategy for the connected landscape management category, including positioning against key players.
Identify opportunities to strengthen customer relationships and deliver greater value by continuously evaluating customer behavior, feedback, analytics, and insights from qualitative research.
Partner with engineering teams on data strategy and rights framework for first‑and‑third‑party/OEM connected devices, including data ownership and privacy considerations.
Represent the digital product roadmap in executive and board‑level forums, translating technical details into business impact and investment rationale.
Partner with Legal, Security, and Enterprise IT on data privacy, cybersecurity, and connected‑device compliance requirements across all supported devices.
Strong interpersonal communication abilities and excellent verbal/written communication skills.
Deep analytical skills, including comfort with product metrics, market‑sizing models, and data‑driven roadmap decisions.
Experience in creating and executing strategic digital product roadmaps.
Experience in designing the digital product portfolio vision and strategy to meet key business objectives.
Exceptional leadership and project management skills with the ability to orchestrate complex, enterprise‑wide initiatives, align diverse stakeholder interests, and make strategic prioritization and investment decisions that maximize customer and business value.
Proven agile product delivery experience (Scrum or Kanban), including backlog ownership and cross‑functional stakeholder management.
Working technical familiarity with mobile app architecture, cloud backend concepts, and wireless connectivity protocols common to consumer and business IoT (Bluetooth LE, Wi‑Fi, Zigbee, etc.).
Experience managing a multi‑device or multi‑SKU product ecosystem where user experience must remain coherent across hardware built by different teams.
Experience leveraging qualitative and quantitative data, including analytics, research insights, and customer feedback, to guide product decisions and priorities.
Bachelor’s degree in engineering and 8+ years of applicable experience (or MBA with 5+ years applicable experience) in managing connected/IoT hardware products or app‑based platforms with physical device integrations.
Other Job‑Related Components:
Works closely with marketing directors, product marketing managers, regional sales managers, customer service, and marketing communications team.
Contributes to long‑range and annual plans.
Builds strong cross‑functional working relationships with Engineering, Sales, Customer Care, IT, and other internal departments.
Collaborates across divisions and with key internal corporate resources.
Serves as an advocate for the customer.
15-20%, including dealer visits, trade shows, and some international travel.
Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $115,000 - $150,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.
Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.
The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non‑merit factors. We are committed to creating a welcoming environment for all employees.
With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.