Manager, Digital Performance Marketing

Ektello; Plano (TX); On-site; USD 107,000 - 112,000; Part time

Job summary

Ektello is seeking a Performance Media Strategy & Execution professional for an onsite role in Plano, TX. This W2 contract spans at least 12 months, with a target rate of $78–$81 per hour.

The role focuses on lower-funnel media, revenue growth, and ROAS through cross-functional collaboration with marketing, product, and agency partners.

Qualifications

• 9+ years of experience in performance marketing.
• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.
• Strong experience across lower-funnel performance media including paid search, PLA, Performance Max, display, and retargeting.
• Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
• Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.

Responsibilities

• Oversee lower-funnel performance marketing across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
• Develop data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
• Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
• Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against KPIs.
• Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, and channel investment decisions.
• Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.

Skills

Performance Media Strategy

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field

Tools

Google Ads

Microsoft Advertising

Google Merchant Center

Google Analytics 4

Job description

** W2 Contract, min of 12 months **ONSITE out of Plano, TX ** Target W2 $78-81/hr

Performance Media Strategy & Execution

• Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
• Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
• Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
• Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
• Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.

Lower-Funnel Optimization & Revenue Growth

• Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
• Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
• Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
• Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
• Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.

Cross-Functional Collaboration & Business Alignment

• Partner with Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
• Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
• Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
• Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
• Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
• Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
• Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
• Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
• Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.

Qualifications

• Top Skills: Performance Media Strategy, Cross-Functional Collaboration
• Bachelors degree in Marketing, Advertising, Business, Communications, or a related field.
• 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
• Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
• Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
• Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
• Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
• Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
• Experience developing campaign reports and communicating performance results to marketing leadership.
• Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
• Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.

Preferred Additional Experience

• Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
• Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
• Experience working across multiple product categories and managing integrated performance media campaigns.
• Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.