Manager, Digital Media - Social Media Strategy

Walmart; New York (NY); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Paid time off

Job summary

Walmart is seeking a Manager, Digital Media – Social Media Strategy, to lead strategy, planning, and day-to-day execution of social media across VIZIO and WatchFree+. This role builds engaging content, manages agency relationships, and drives growth on platforms like Meta, Instagram, TikTok, X, and YouTube.

The ideal candidate blends strategic thinking with hands-on execution in a fast-paced environment. The team collaborates across creative, analytics, media, product, and retail partners to

Qualifications

• Minimum Qualifications: Bachelor’s degree in Business, Finance, Computer Science, or related field OR 2 years’ experience in project management, business, operations, or related area.
• Preferred Qualifications: Digital marketing experience, cross-functional teamwork, Masters in Business, Six Sigma certification.

Responsibilities

• Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels.
• Own social content calendars, ensuring a consistent brand presence and timely execution of marketing priorities.
• Manage social agency partners, including briefing, content approvals, deliverables, and performance expectations.
• Develop reporting frameworks and analyze performance across channels, providing actionable recommendations aligned with business KPIs.
• Maintain social governance, platform best practices, approval workflows, and compliance requirements.
• Collaborate with cross-functional teams and external partners to ensure campaign delivery meets strategic goals.
• Partner with Walmart Brand Social team to align priorities, governance, and process.
• Guide content agency responsible for creating, editing, publishing, and optimizing platform-specific, audience-focused content across social channels.

Skills

Social media strategy

Content planning

Analytics & reporting

Cross-functional collaboration

Stakeholder management

Project management

Education

Bachelor's/Equivalent

Tools

Social media management tools

Job description

Position Summary…

Walmart is seeking a Manager, Digital Media – Social Media Strategy, who will lead the strategy, planning, and day-to-day execution of social media across VIZIO and WatchFree+. This role is responsible for developing engaging social content, managing agency and cross-functional partnerships, and driving measurable growth across social platforms (Meta, Instagram, TikTok, X, YouTube and more). The ideal candidate is equally comfortable thinking strategically and executing tactically, with experience managing content calendars, publishing, reporting, agency relationships, and creative development in a fast-paced environment.

About the team
The VIZIO Digital Marketing Team acts as a centralized hub driving strategy and execution for VIZIO and WatchFree+ across multiple consumer marketing channels, including social media, paid media, retail, email/CRM, and events. Collaborating closely with creative, analytics, media, product, and retail partners, the team combines strategic insight with hands-on execution to deliver integrated marketing programs that enhance brand awareness, boost consumer engagement, and support business growth. The team values collaboration, innovation, and continuous improvement to connect consumers with compelling brands, content, and experiences.

What you’ll do…

• Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels.
• Own social content calendars, ensuring a consistent brand presence and timely execution of marketing priorities.
• Manage social agency partners, including briefing, content approvals, deliverables, and performance expectations.
• Develop reporting frameworks and analyze performance across channels, providing actionable recommendations aligned with business KPIs.
• Maintain social governance, platform best practices, approval workflows, and compliance requirements.
• Collaborate with cross-functional teams and external partners to ensure campaign delivery meets strategic goals.
• Partner closely with Walmart Brand Social team to align priorities, governance, and process.
• Guide content agency responsible for creating, editing, publishing, and optimizing platform-specific, audience-focused content across social channels.

What you’ll bring

• Proven expertise managing social media strategies for consumer-facing brands, with experience within entertainment, media, technology, retail, or related industries preferred.
• Strong understanding of social media platforms, emerging trends, audience behaviors, and platform-specific best practices, with the ability to translate insights into impactful content and channel strategies.
• Strong analytical, communication, and project management skills with a highly organized, detail-oriented approach.
• Ability to collaborate effectively across cross-functional teams including marketing, product, and technology partners.
• Excellent communication and relationship-building skills to manage internal and external stakeholders.
• Commitment to process improvement and adherence to digital marketing workflows and systems.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor’s degree in Business, Finance, Computer Science, or related field OR 2 years’ experience in project management, business, operations,
or related area.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Masters: Business

Six Sigma - Certification

Primary Location…

350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.