Manager - Digital Media

Weekday AI (YC W21); Palo Alto (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Weekday AI (YC W21) is seeking a full-time digital media specialist for its client in Palo Alto, CA. This hybrid role involves overseeing social media management, designing email campaigns, and producing multimedia content.

The ideal candidate has a Bachelor's degree and at least 3 years of relevant experience in digital media or communications. Essential skills include proficiency with email marketing and social media platforms. You'll collaborate with various stakeholders to craft engaging communications.

Qualifications

• Min 3 years of experience in digital media or communications.
• Experience with email marketing tools is essential.
• Familiarity with higher education or technology communications is a plus.

Responsibilities

• Oversee content planning, creation, and publication across social media.
• Design and implement social media campaigns for various engagements.
• Create and manage email newsletters using Emma.
• Produce multimedia content with design tools.

Skills

Digital media

Social media

Education

Bachelor's degree in digital media or communications

Tools

Canva

Adobe Creative Suite

Mailchimp

Constant Contact

Emma

Brandwatch

Khoros

Sprout Social

Job description

This role is for one of the Weekday's clients. Min Experience: 3 years. Location: Stanford, CA (Hybrid). JobType: full-time.

Requirements

• Responsibilities:
• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram
• Design and implement social media campaigns to highlight events, new programs, and special announcements
• Collaborate with freelance social media campaign specialists on special projects and weekly assignments
• Upload event videos to YouTube
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public
• Design email templates and graphics consistent with brand standards
• Perform A/B testing to enhance subject lines, content, and optimal sending times
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software

• Skills:
• Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms
• Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social
• Experience or familiarity with communications within higher education, research, or technology sectors is preferred

Education & Experience

• Bachelor's degree plus a minimum of three years' relevant experience in digital media or communications, or an equivalent combination of education and experience

Must-have skills

• Digital media
• Social media

Good-to-have Skills

• A/B testing