Manager, Digital Marketing & Demand Generation

agcbio; Bothell (WA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

AGC Biologics in Bothell, WA, seeks a Manager, Digital Marketing & Demand Generation to lead global digital marketing programs, social media, content, webinars, and lead generation to support brand awareness and commercial growth.

The role reports to the Director of Digital and Content, collaborates with Global Marketing and cross-functional leaders, and is a hybrid position based at AGC Biologics' Global Headquarters in Bothell with in-office days and travel as needed.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field.
• 5-6 years of marketing experience and at least 3 years in digital.
• Experience managing social media programs and digital media activities.
• Experience with agency teams and cross-functional stakeholders.
• Excellent writing and editing skills; strong executive communication.

Responsibilities

• Develop and execute global digital marketing programs to increase brand awareness and lead generation across key markets.
• Lead social media strategy and LinkedIn-focused content alignment with priorities.
• Manage paid campaigns on LinkedIn, Google, and other channels.
• Drive demand generation to generate MQLs and support pipeline growth.
• Oversee marketing analytics and campaign performance across channels.
• Maintain CRM hygiene and marketing operations across platforms.
• Lead global webinar program from planning to follow-up.
• Collaborate with agencies and stakeholders to deliver high-quality campaigns.
• Identify opportunities to improve search visibility and content performance.

Skills

Digital marketing

Lead generation

Social media strategy

Content marketing

Campaign management

Marketing analytics

CRM

Stakeholder management

Project management

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, Communications

Tools

LinkedIn Ads

Google Ads

Salesforce / CRM

Marketing automation

Webinar platforms

Job description

Join Us in Bringing Hope to Life

Our purpose is to bring hope to life by enabling life‑changing therapies for patients around the globe, creating a healthier and happier tomorrow. To advance this purpose, we rely on team members who value excellence, collaboration, and meaningful work. If this resonates with you, we invite you to explore the role further and apply.

JOB SUMMARY

The Manager, Digital Marketing & Demand Generation plays a key role in advancing AGC Biologics' global digital marketing and demand generation efforts. Working closely with Global Marketing, Business Development, and cross-functional stakeholders, this individual will drive digital campaigns, social media strategy, content marketing initiatives, webinar programs, and lead generation activities that support brand awareness and commercial growth.

This role is responsible for managing and optimizing digital marketing channels, supporting marketing operations and analytics, and leveraging data-driven insights to improve campaign performance and marketing effectiveness. The ideal candidate is a proactive, collaborative marketer who can successfully balance strategy, execution, and performance measurement across multiple initiatives.

Reporting to the Director of Digital and Content, this position works closely with the Head of Global Marketing and other global leaders to support business objectives and strengthen AGC Biologics' digital presence and pipeline generation efforts. This position is based at our Global Headquarters in Bothell, Washington, and is a hybrid role with the expectation to be in the office for a minimum of three days per week. Occasional travel to AGC Biologics locations in Europe and Japan may be required.

YOUR KEY RESPONSIBILITIES

• Develop and execute global digital marketing programs that increase brand awareness, engage target Life Science audiences, and support qualified lead generation across key commercial markets.
• Lead social media strategy and execution , with a primary focus on LinkedIn, ensuring content alignment with business priorities, brand standards, and demand generation objectives.
• Manage paid digital advertising campaigns across LinkedIn, Google and other media channels, including audience targeting, campaign planning, budget management, execution, and optimization.
• Drive demand generation efforts by developing and implementing digital marketing initiatives that generate marketing-qualified leads and support pipeline growth for business development teams.
• Oversee marketing performance measurement and analytics , monitoring campaign effectiveness, channel effectiveness, engagement trends, and marketing contribution throughout the lead-to-opportunity lifecycle.
• Maintain and optimize marketing operations processes across CRM and marketing platforms, ensuring data accuracy, system effectiveness, and efficient lead management workflows.
• Manage lead generation and lead-routing activities , ensuring timely delivery of qualified leads to business development teams while maintaining CRM hygiene and reporting accuracy.
• Lead the global webinar program , including content planning, promotion, event execution, lead capture, performance reporting, and post-event follow-up to support thought leadership and pipeline generation.
• Support digital marketing strategy through audience research, and competitive insights . Identify opportunities to improve search visibility, content performance, and market positioning based on a combination of customer target audience, industry trends and strategic company goals.
• Partner with external agencies and internal stakeholders to deliver high-quality digital campaigns, content initiatives, and marketing programs that align with commercial objectives.

YOUR LEADERSHIP SKILLS

• Excellent relationship management, executive presentation, and project management skills
• Resilient problem solver with excellent interpersonal and time management skills
• Strong internal communication skills that are used to collaborate and secure buy-in with teammates, technical teams and lead
• Strong leadership capabilities, able to inspire and guide teams to successfully achieve business objectives
• Passionate about maintaining their key projects and finding news ways to advance marketing and business goals on the channels, projects and processes owned
• A focus on continuous improvement and personal development

YOUR QUALIFICATIONS

• Minimum a bachelor's degree in marketing, Business, Communications, or a related field
• Minimum 5-6 years of experience in marketing and a specialty in digital for at least 3 years.
• Proven ability to manage social media programs, digital media activities, draft marketing content for various channels (LinkedIn, blog, email, website)
• Experience in managing agency teams and working with internal and external stakeholders collaboratively and professionally to achieve key business goals
• Excellent writing and editing skills; strong executive communication and pre