Manager, Digital Marketing & Communications

WSU Tech; Wichita (KS); On-site; USD 44,000 - 59,000; Full time

Job summary

WSU Tech is seeking a Manager of Digital Marketing & Communications to shape how the institution shows up online, strengthen its brand, and support enrollment growth. You will own social channels, build a calendar, manage paid campaigns, and coordinate email marketing while collaborating across departments.

The role emphasizes strategic storytelling, data-driven optimization, and cross-team coordination to deliver high-impact marketing initiatives for student recruitment and program growth.

Qualifications

• 2+ years of experience in social media or digital marketing.
• Experience managing organic social media channels and content creation.
• Bachelor’s degree is preferred.

Responsibilities

• Own and manage WSU Tech’s organic social media across channels, from planning to publishing.
• Build a strategic content calendar aligned with enrollment initiatives and programs.
• Lead paid social media advertising campaigns, budgeting, and performance reporting.
• Manage end-to-end email marketing: segmentation, content, scheduling, analysis.
• Coordinate events support materials and timelines with internal teams.
• Collaborate with designers, photographers, videographers, and vendors.
• Analyze performance data to inform strategy and identify opportunities.
• Stay current with digital marketing trends and best practices.

Skills

Social media management

Content calendar creation

Analytical thinking

Written and verbal communication

Time management

Independent work

Education

Associate degree in business, marketing, communications, digital marketing, or a related field

Bachelor’s degree preferred

Tools

Social media platforms

Email marketing tools

Paid social advertising

Job description

Description

WSU Tech is looking for a Manager, Digital Marketing & Communications to lead our organic and paid social media, email marketing, and event support efforts. In this role, you’ll shape how WSU Tech shows up online strengthening our brand, engaging our community, and helping drive enrollment and institutional growth. If you’re a digital storyteller who thrives on strategy and execution, someone who can build a content calendar, launch a paid campaign, analyze the results, and turn insights into what’s next we want to hear from you.

• Location: WSU Tech NCAT
• Compensation: $51,480.00

What You’ll Do

• Own and manage WSU Tech’s organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
• Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
• Lead paid social media advertising campaign planning, targeting, creative coordination, budget management, and performance reporting.
• Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
• Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
• Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
• Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
• Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
• Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
• Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Requirements

Required

• Associate degree in business, marketing, communications, digital marketing, or a related field (Bachelor’s preferred).
• 2+ years of experience in social media, digital marketing, communications, or a related field.
• Demonstrated experience managing organic social media channels and creating content for social platforms.

Preferred

• Experience with paid social media advertising, email marketing, and/or event support.

Skills & Abilities

• Excellent time management with the ability to multi-task and prioritize competing deadlines.
• Ability to work independently with minimal supervision.
• Strong analytical thinking, sound judgment, and problem-solving skills.
• Excellent written and verbal communication.
• Strong attention to detail and a professional, calm demeanor with the public and colleagues.