Digital Marketing & Communications Lead

Socket.dev; Wichita (KS); On-site; USD 46,000 - 57,000; Full time

Job summary

WSU Tech is seeking a Manager, Digital Marketing & Communications to lead our organic and paid social media, email marketing, and event support efforts. You will shape how WSU Tech shows up online — strengthening our brand, engaging our community, and helping drive enrollment and institutional growth.

If you're a digital storyteller who thrives on strategy and execution, you can build a content calendar, launch a paid campaign, analyze results, and turn insights into what's next — we want to

Qualifications

• Associate degree in business, marketing, communications, digital marketing, or a related field.
• 2+ years of experience in social media, digital marketing, communications, or a related field.
• Demonstrated experience managing organic social media channels and creating content for social platforms.

Responsibilities

• Own and manage WSU Tech's organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
• Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
• Lead paid social media advertising — campaign planning, audience targeting, creative coordination, budget management, and performance reporting.
• Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
• Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
• Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
• Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
• Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
• Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
• Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Skills

Social media management

Content creation

Analytics

Communication

Education

Associate degree in business/marketing/communications/digital marketing

Bachelor's degree preferred

Tools

Paid social platforms

Email marketing platforms

Job description

WSU Tech is seeking a Manager, Digital Marketing & Communications to lead our organic and paid social media, email marketing, and event support efforts. You will shape how WSU Tech shows up online — strengthening our brand, engaging our community, and helping drive enrollment and institutional growth.

If you're a digital storyteller who thrives on strategy and execution, you can build a content calendar, launch a paid campaign, analyze results, and turn insights into what's next — we want to