Manager, Digital Marketing & Communications

Wsu-Tech; Wichita (KS); On-site; USD 46,000 - 57,000; Full time

Job summary

WSU Tech is seeking a Manager, Digital Marketing & Communications to lead organic and paid social media, email marketing, and event support. You will shape how the institution presents itself online, strengthening its brand, engaging the community, and driving enrollment and growth.

If you’re a digital storyteller with strategy and execution strengths, you’ll build content calendars, launch campaigns, analyze results, and turn insights into next steps.

Qualifications

• 2+ years of experience in social media, digital marketing, communications, or related field.
• Experience managing organic social media channels and creating content for social platforms.

Responsibilities

• Own and manage WSU Tech's organic social media across channels, from planning to publishing and optimization.
• Build a strategic social media content calendar aligned with enrollment initiatives and events.
• Lead paid social advertising — planning, targeting, creative coordination, budget management, reporting.
• Manage email marketing campaigns end-to-end: segmentation, content coordination, scheduling, deployment, analysis.

Skills

Time management

Independent work

Analytical thinking

Written and verbal communication

Attention to detail

Education

Associate degree in business/marketing/communications/digital marketing

Bachelor's degree preferred

Job description

WSU Tech is looking for a Manager, Digital Marketing & Communications to lead our organic and paid social media, email marketing, and event support efforts. In this role, you'll shape how WSU Tech shows up online — strengthening our brand, engaging our community, and helping drive enrollment and institutional growth.

If you're a digital storyteller who thrives on strategy and execution — someone who can build a content calendar, launch a paid campaign, analyze the results, and turn insights into what's next — we want to hear from you.

• Location: WSU Tech NCAT
• Compensation: $51,480.00

What You'll Do

• Own and manage WSU Tech's organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
• Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
• Lead paid social media advertising — campaign planning, audience targeting, creative coordination, budget management, and performance reporting.
• Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
• Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
• Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
• Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
• Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
• Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
• Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Required:

• Associate degree in business, marketing, communications, digital marketing, or a related field (Bachelor's preferred).
• 2+ years of experience in social media, digital marketing, communications, or a related field.
• Demonstrated experience managing organic social media channels and creating content for social platforms.

Preferred:

• Experience with paid social media advertising, email marketing, and/or event support.

Skills & Abilities:

• Excellent time management with the ability to multi-task and prioritize competing deadlines.
• Ability to work independently with minimal supervision.
• Strong analytical thinking, sound judgment, and problem-solving skills.
• Excellent written and verbal communication.
• Strong attention to detail and a professional, calm demeanor with the public and colleagues.

https://wsutech.edu/whyhere/

WSU Tech is committed to inclusive and equitable practices to create an environment and culture where students and employees thrive. We acknowledge that through valuing diverse identities, experiences, talents, and gifts, we excel by fulfilling our mission to create a talent pipeline, establish workforce equity, and improve economic prosperity for our community. WSU Tech is an Equal Opportunity Employer.