Manager, Digital Marketing

Thewonderfulcompany; Los Angeles (CA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Vision and dental plans

401k with match

Job summary

The Wonderful Company is seeking a senior digital marketing professional to lead full-funnel campaigns across Amazon, DTC and other retail media networks. You will design, implement and optimize strategies with a data-driven mindset and collaborate with cross-functional teams to maximize ROAS and revenue.

Ideal candidates have 5+ years in hands-on digital marketing within US grocery retail networks, strong analytics, and experience with AMC, GA, and SQL.

Qualifications

• 5+ years of hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.
• Bachelor's degree in data science or marketing. MBA or MS preferred.
• CPG/food & beverage experience is desirable.
• Deep understanding of backend campaign optimization including audience targeting, bidding strategies and reporting.

Responsibilities

• Design and execute full-funnel digital marketing programs across online marketplaces including Amazon, Walmart, Instacart and Target.
• Evaluate data sources, tools and methodologies to measure performance and implement data-driven improvements.
• Lead and coach junior team members; develop dashboards and automated reporting for KPIs like ROAS, CPC, CTR, CVR and revenue.
• Configure and optimize DSP campaigns with audience segmentation and inventory targeting to drive performance.
• Collaborate with brand/agency creative teams for data-driven display assets and with sales for RMN growth strategies.

Skills

Digital marketing

Amazon Ads

Amazon DSP

Retail media networks

Audience targeting

Bidding strategies

Data analytics

SQL

Google Analytics

AMC

Education

Bachelors in data science or marketing

MBA or MS preferred

Tools

Amazon Marketing Cloud (AMC)

Google Analytics

SQL Programming

Job description

Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target.

Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements.

Review the work and coach junior team members to build team expertise.

Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics.

Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.

Partner with brand and agency creative teams for data-driven custom display ad assets.

Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.

At least 5 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.

Bachelors degree in data science or marketing. MBA or MS preferred.

CPG, specifically food and beverage experience is desirable.

Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilities with proven success in driving scalable campaigns whilst achieving financial KPIs.

Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundell, MAP, Carrot Ads and Criteo.

Profeciency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining.

Strong analytical skills and an ability to use data to formulate data driven decisions.

Pay Range

$120,000 - $130,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Thriving Wellness Community

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:

• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos

Career Advancement Opportunities

Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development

Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program

Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training

Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society

To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's '100 Companies That Care' list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com .

Giving Back to the Community

Make a difference with Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

The Wonderful Company is a privately held $6 billion global company headquartered in Los Angeles, with more than 10,000 employees worldwide. Founded by Lynda and Stewart Resnick, Wonderful produces some of the world's most recognized healthy food and beverage brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Lewis Cellars, and Landmark wines.

The company also operates Neptune Pacific, a shipping and supply chain company serving the Pacific, and Wonderful Real Estate, which develops and manages industrial