Digital Marketing Specialist

The Wonderful Company LLC; Los Angeles (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Career Advancement Opportunities

Focused Learning and Development

Thriving Wellness Community

Job summary

A significant player in health-oriented consumer products is seeking a Digital Marketing Specialist in Los Angeles, CA. This position focuses on managing and optimizing paid media campaigns across platforms like Amazon and Walmart. Candidates should possess 3-5 years of experience in digital advertising, strong analytical skills, and proficiency in Excel. The role promotes a hybrid working environment, combining in-office and remote work, along with a competitive salary range of $80,000 to $90,000.

Qualifications

• 3-5 years of experience in paid advertising.
• Strong analytical skills to interpret data.
• Experience with digital marketing fundamentals.

Responsibilities

• Create and optimize paid media campaigns.
• Conduct keyword research and trend tracking.
• Analyze campaign performance data.

Skills

Paid search and display advertising

Analytical skills

Excel proficiency

A/B testing

Communication skills

Education

Bachelor’s degree in related field

Tools

Amazon Advertising Console

Walmart Connect

Helium10

Job description

Digital Marketing Specialist|The Wonderful Company# Digital Marketing SpecialistThe Wonderful Company | Los Angeles, CA | Brand marketing | Associate | Full-time | Job ID: REF6626UShare* Email## Company DescriptionThe Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We’re looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change.We are looking for an enthusiastic and detail-oriented **Digital Marketing Specialist** to support our digital marketing initiatives, primarily focused on paid media ads across Amazon, Walmart, and other e-commerce platforms. The ideal candidate will have hands-on experience in executing and optimizing digital ad campaigns, with a strong analytical mindset to drive growth and maximize ROI. This role requires proficiency in Excel for data analysis and a keen understanding of digital marketing fundamentals.This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.## Job Description* Assist in the creation, management, and optimization of paid media campaigns on e-commerce platforms like Amazon, Walmart, Instacart and BJ’s to drive traffic, increase conversions, and meet KPIs.* Conduct keyword research, competitive analysis, path to purchase and trend tracking to inform and refine ad strategies.* Analyze campaign performance data, create reports, and provide actionable insights to improve ad spending efficiency and maximize ROI.* Collaborate with cross-functional teams, including product, design, and content teams, to ensure cohesive and effective campaigns.* Monitor industry trends, emerging platforms, and competitor strategies to stay updated on best practices in digital marketing.* Maintain and update campaign documentation, reports, and analytics dashboards.* Communicate campaign progress, results, and insights to internal stakeholders effectively.## Qualifications* 3-5 years of hands-on experience in paid search and display advertising, including specific experience with Amazon Ads or Walmart Connect, preferred.* Proficiency in Excel, including creating pivot tables.* Familiarity with Helium10, Amazon Advertising Console, Walmart Connect or other ad platforms.* Experience with A/B testing and performance optimization.* Strong analytical skills with the ability to interpret data and make data-driven decisions.* Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.* Have a curiosity for latest trends in eCommerce and thirst for becoming a subject matter expert in digital advertising.* Excellent written and verbal communication skills.* Bachelor’s degree in related field required.**Pay Range:** $80,000 - $90,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America’s No. 1 premium imported bottled water brand; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California.Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.We’ve made Wonderful Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces California’s top-selling, high-end Cabernet Sauvignon. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.#LI-AY1#LI-hybridEEO is the law -* **Career Advancement Opportunities:** Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.* **Focused Learning and Development:** Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.* **Empowering Mentorship Program:** Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.* **Continuous Improvement Training:** Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.* **Building a Healthy Society:**To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit .* **Giving Back to the Community:** Make a difference with , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.- **Thriving Wellness Community:** Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: * 24/7 online physician consultations * virtual mental health resources * life coaching * engaging employee community groups * cash rewards for healthy habits and fitness reimbursements * library of on-demand fitness videosIf you feel like you are a great fit for: Digital Marketing SpecialistShare This Job* Email