Brand Manager

The Wonderful Company; California (MO); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Wellness benefits

Career advancement

Learning & development

Mentorship program

Job summary

The Wonderful Company is seeking a Brand Manager for Wonderful Pistachios, based in California. You will lead development and execution of integrated marketing plans, collaborating with sales, finance, operations and our in-house agency teams.

This role requires driving campaigns, managing cross-functional initiatives, and translating insights into actionable strategies. Ideal candidates have extensive marketing experience in CPG, with international exposure and strong data/analytical skills.

Qualifications

• 6+ years’ relevant marketing experience or MBA with 3+ years’ relevant marketing experience.
• Consumer packaged goods (CPG) industry experience required.
• Experience in international markets a plus.

Responsibilities

• Drive strategy and execution of marketing campaigns to drive strategic objectives.
• Manage day-to-day operations of several cross-functional initiatives/projects.
• Translate insights into action using data sources.
• Define creative, media, and PR strategies with in-house agency teams for product launches.
• Develop integrated, multi-media marketing briefs and manage campaigns.
• Oversee annual campaign media plans (TV, digital, social) for cost-effective delivery.
• Collaborate with international teams to extend US campaigns to other markets.
• Present marketing recommendations to senior management and cross-functional teams.
• Onboard and develop team members for growth.
• Continuously optimize the SKU portfolio based on trends and objectives.
• Build retailer-specific programs to extend national campaigns and support sales.

Skills

Marketing strategy

Cross-functional leadership

Data-driven decision making

Excel

PowerPoint

Presentation skills

Interpersonal skills

Project management

Education

Bachelor’s degree in marketing or related field

MBA

Tools

Excel

PowerPoint

Outlook

Job description

Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand.

TheBrand Managerleads the development and implementation of marketing plans that drive corporate volume and profitability objectives. They report to the Director, Marketing and and work with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. They are the link between our sales, finance, operations, and our in-house agency teams (Creative, Insights, Media, and Public Relations).

We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Our office is located in Los Angeles, CA 90064.

• Drive strategy and execution of marketing campaigns to drive strategic objectives.
• Manage day-to-day operations of several ongoing cross-functional initiatives/projects.
• Use advanced understanding of data sources to translate insights into action.
• Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns related to new product launches.
• Develop integrated, multi-media marketing creative briefs and manage integrated campaigns.
• Responsible for annual campaign media plans (TV, digital, social, etc.) ensuring timely delivery and cost-effective execution.
• Work with international teams on the extension of TV campaigns and innovation items from the US to international markets.
• Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems.
• Present marketing recommendations and plans to senior management and cross-functional teams.
• Assist in the onboarding, training and development of team members.
• Continuously manage and optimize a SKU portfolio. Recommend additions and discontinuations based on business objectives and consumer trends.
• Develop consumer and retailer-specific marketing programs to extend national campaigns, or seasonal opportunities.
• Build strong relationships withinthe sales organization to maximize impact of SKU level programs and sales support initiatives; assesses and build business solutions from a marketing perspective.
• Drive international category planning, including product launches, and market growth activities.

• 6+ years’ relevant marketing experience or MBA with3+ years’ relevant marketing experience.
• Consumer packaged goods (CPG) industryexperience required.
• Experience in international markets a plus.
• Understanding of the following areas: eCommerce, packaging, advertising, promotions, merchandising, media, social media, point-of-sale marketing.
• Experience working with syndicated data, preferably IRI or ACNielsen.
• Expert in Microsoft Excel, PowerPoint, Outlook.
• Cross-functional collaboration and relationship building skills.
• Strong interpersonal skills with the ability to persuade others.
• Displays strategic thought leadership and intellectual curiosity.
• Strong analytical, strategic, and creative problem-solving abilities with theability to translate insights to action, spot trends, and read-out recommendations to senior management.
• Strong verbal, presentation, and written skills, including creative briefs and the ability to articulate an informed perspective.
• Strong project management skills and executional excellence that showcases attention to detail and adherence to deadlines.
• Bachelor’s degree in marketing or related field.

Pay Range: $140,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society:To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visitcsr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Wonderful Pistachios is the world's largest vertically integrated pistachio processor and marketer. Grown in California's Central Valley, our high-quality nuts can be found in stores nationwide and online under the flagship brands Wonderful® Pistachios and Wonderful® Pistachios No Shells. For more, visit: www.wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.

Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world’s leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement.We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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