Manager Digital Marketing

Arkansas Foundation for Medical Care; Little Rock (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

Arkansas Foundation for Medical Care is seeking a Communications Director to lead internal and external communications, marketing initiatives, and brand consistency across print, digital media, and events. You will back up upper management, supervise staff, and ensure deliverables meet contractual and branding standards.

The role requires a bachelor’s in journalism/communications/public relations, 5 years in communications or PR, and strong writing, editing, and leadership skills.

Qualifications

• Bachelor’s degree in journalism, communications, public relations, or related field.
• Master’s degree in marketing, technical writing, business or related field (desirable).
• Five years’ professional experience in communications, journalism, advertising and/or public relations (required).
• Experience in health care industry (desirable).

Responsibilities

• Manage, coach and evaluate assigned staff and ensure quality work within deadlines.
• Coordinate communication activities with VP Communications and Strategy and report progress.
• Develop and implement organization-wide communications strategy aligned with the strategic plan.
• Assist with development of marketing content to promote AFMC and its contracts.
• Oversee planning, production, and execution of events, conferences, and client-facing activities.
• Maintain corporate branding, messaging, and visual identity across all materials and website.

Skills

MS Office

Typing 40 wpm

Excellent writing

Regulatory knowledge

Graphic design

Confidentiality

Coaching & mentoring

Oral & written communication

Creativity

Customer service

Deadline-driven

Attention to detail

Flexibility

Leadership

Project management

Strategic planning

Travel readiness

Education

Bachelor’s degree in journalism/communications/public relations

Master’s degree in marketing/technical writing/business

Job description

SCOPE OF POSITION:

Responsible for the efficient and effective development, production, and maintenance of all aspects of AFMC's internal and external communications and marketing initiatives. Serve as a backup to upper management as needed. Manage the production of print and digital media, and social media content and other resources and materials. Collaborate on and support organizational communication campaigns and strategic initiatives, ensuring that AFMC's mission, vision, and values are consistently reflected throughout the organization's communications. Ensure adherence to corporate branding standards across all communications by maintaining consistency in messaging, visual identity, tone, and quality to strengthen and reinforce the organization's brand and values. Manage and when needed, oversee the planning, production, and execution of special events, conferences, and other activities that support AFMC's contract deliverables and the needs of external clients. Support the organization's mission, vision, and values by demonstrating the following behaviors: Honesty, Excellence, Accountability, Respect, and Teamwork.

Description

SCOPE OF POSITION:

Responsible for the efficient and effective development, production, and maintenance of all aspects of AFMC's internal and external communications and marketing initiatives. Serve as a backup to upper management as needed. Manage the production of print and digital media, and social media content and other resources and materials. Collaborate on and support organizational communication campaigns and strategic initiatives, ensuring that AFMC's mission, vision, and values are consistently reflected throughout the organization's communications. Ensure adherence to corporate branding standards across all communications by maintaining consistency in messaging, visual identity, tone, and quality to strengthen and reinforce the organization's brand and values. Manage and when needed, oversee the planning, production, and execution of special events, conferences, and other activities that support AFMC's contract deliverables and the needs of external clients. Support the organization's mission, vision, and values by demonstrating the following behaviors: Honesty, Excellence, Accountability, Respect, and Teamwork.

Essential Job Functions

• Manage, coach and evaluate assigned staff. Ensure the quality and accuracy of employees’ work product and that staff meet performance goals within designated time frame.
• Coordinate communication activities with the Vice President Communications and Strategy (VPCS) and keep advised about the department’s progress.
• Work with the VPCS on the organization’s communications strategy that aligns with the strategic plan.
• Assist with development of a marketing content to promote AFMC as an organization, including specific business lines and contracts.
• Develop and maintain department policies and procedures.
• Ensure departmental compliance with AFMC policy, contractual obligations, state and federal laws and regulations.
• Prepare and submit quarterly board reports to VPCS.
• Monitor and report communications cases to VPCS on a weekly basis
• Work with the VPCS to prepare annual departmental budget. Responsible for managing department expenditures to meet budgetary requirements.
• Establish and maintain a consistent corporate image and branding throughout all advertising, promotional materials, and events. Adhere to format, content, and style guidelines, giving consideration
• Meet regularly with staff to communicate pertinent information, needs and requests to other team members as appropriate.
• Meet regularly with operations teams to stay informed, to offer direction and support for contract deliverables and special projects Responsible for maintaining and regularly updating the corporate website to ensure compliance with branding standards, corporate messaging, and contractual deliverables, including supporting website requirements for special projects and contract obligations.
• Additional duties as assigned.

Knowledge, Skills, And Abilities

• Intermediate skill level with MS Office (Word, Excel, Outlook, and PowerPoint)
• Type 40 wpm
• Exceptional writing, editing, and speaking skills. Basic understanding of healthcare terminology, business writing, and proposal writing required. Familiarity with social media methods
• Knowledge of regulations and contract requirements pertaining to the assigned area of responsibility.
• Familiarity and/or experience with graphic design
• Ability to maintain confidentiality
• Coaching and mentoring skills
• Strong oral and written communication skills
• Creativity
• Customer service focused
• Ability to delegate as required
• Ability to meet deadlines
• Attention to detail
• Flexibility
• Ability to work collaboratively and independently to achieve stated goals
• Initiative
• Ability to relate professionally and positively with staff, business partners, customers, constituents, recipients, and the public
• Leadership skills
• Ability to multitask
• Ability to prioritizeli>
• Strong organizational skills
• Problem solving skills
• Professionalism
• Project management skills
• Ability to develop and implement strategic plans
• Ability to travel including overnight travel
• Time management skills

Requirements

Physical and Sensory Requirements (With or Without the Aid of Mechanical Devices):

Mobility, reaching, bending, lifting, grasping, ability to read and write, ability to communicate with personnel, ability to remain calm under stress and ability to travel as needed. Must be capable of performing the essential job functions of this job, with or without reasonable accommodations.

Education

Required: Bachelor’s degree in journalism, communications, public relations, or related field.

Desirable: Master’s degree in marketing, technical writing, business or related field.

Experience

Required: Five (5) years’ professional experience in communications, journalism, advertising and/or public relations. Strong leadership skills.

Desirable: Experience in health care industry

Internet Requirements

Reliable, high-speed wireless internet service (Wi-Fi)