Manager, Digital Experience

Revelyst; Bozeman (MT); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical and dental

Vision

Disability and life insurance

401K

PTO

Paid holidays

Gear discounts

Job summary

Revelyst in Bozeman, MT, is seeking a Manager, Digital Experience to optimize the online journey across the Outdoor Performance portfolio. You will lead CRO initiatives, analyze user data, and collaborate with Brand, Marketing, and UX/UI teams to drive conversions and revenue.

Reporting to Director of eCommerce, you will apply consumer insights, run A/B tests and heatmaps, and present findings to senior leadership.

Qualifications

• Bachelor's degree in digital marketing or related field.
• 3+ years in e-commerce or digital marketing.
• Proven CRO and data analytics experience.
• Strong UX principles and communication skills.

Responsibilities

• Develop and implement strategies to improve conversion rates across all digital platforms.
• Utilize A/B testing, user testing, and heatmaps to identify areas for improvement and to drive user engagement.
• Analyze user behavior and site performance metrics using tools like Google Analytics and other relevant platforms.
• Translate data insights into actionable strategies to enhance user experience and drive sales growth.
• Collaborate with cross-functional teams (Brand and Marketing) to ensure that our digital offerings meet the evolving needs and preferences of our customers.

Skills

Conversion rate optimization

Data analytics

User experience

Leadership

Team collaboration

A/B testing

Education

Bachelor's degree in digital marketing

Tools

Google Analytics

A/B testing software

Job description

Revelyst is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors. At Revelyst, we are always seeking team members who are inspired to create wildly human experiences for those who love the outdoors through our iconic brands.

As a key member of the Digital Commerce team, the Manager, Digital Experience will play a critical role in optimizing the online experience across the Outdoor Performance portfolio. Using a consumer-first mindset, you will identify opportunities to improve the customer journey, increase conversion, and deliver measurable business results. By leveraging data, analytics, and user insights, you will develop and execute strategies that enhance site performance, elevate the customer experience, and support sustainable revenue growth. This position reports to the Director of eCommerce with support from the Sr. Vice President, Amazon & Digital Commerce and is based in Bozeman, MT.

Key Responsibilities

• Develop and implement strategies to improve conversion rates across all digital platforms.
• Utilize A/B testing, user testing, and heatmaps to identify areas for improvement and to drive user engagement.
• Analyze user behavior and site performance metrics using tools like Google Analytics and other relevant platforms.
• Translate data insights into actionable strategies to enhance user experience and drive sales growth.
• Champion the voice of the consumer in all site experience initiatives.
• Collaborate with cross-functional teams (Brand and Marketing) to ensure that our digital offerings meet the evolving needs and preferences of our customers.
• Work closely with UX/UI designers to develop a seamless and intuitive online shopping experience.
• Ensure that design and functionality are aligned with brand standards and consumer expectations.
• Collaborate with marketing, merchandising, and IT to align site strategies with broader business goals.
• Foster a culture of innovation and continuous improvement.
• Prepare regular reports on site performance, conversion metrics, and user feedback.
• Present findings and recommendations to senior leadership to inform strategic decisions.
• At Revelyst, we wear many hats; additional duties and responsibilities as assigned.

Requirements

• Bachelor's degree in digital marketing or other related field
• 3+ years of experience in e-commerce, digital marketing, or site experience management, preferably within the outdoor performance or related industries.
• Proven track record in conversion rate optimization and data analytics.
• Strong understanding of user experience principles and best practices.
• Familiarity with web analytics tools and A/B testing software
• Excellent analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and leadership skills, with a focus on collaboration and teamwork.

Salary

#LI-KR1 Pay Range: Annual Salary: $100,000.00 - $120,000.00 The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

Benefits

• medical and dental
• vision
• disability and life insurance
• 401K
• PTO
• paid holidays
• gear discounts
• the ability to add value to an exciting mission!

Equal Opportunity Employer

Equal Opportunity Employer Protected Veteran/Disabled Revelyst is a collective of makers that design and manufacture performance gear and precision technologies.

Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors.

Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more.

Revelyst is an equal opportunity employer.

All applicants are considered for employment without regard to race, color, sex (including pregnancy and related conditions, sexual orientation, or transgender status), national origin, religion, age (40 and older), equal pay, disability or genetic information (including family medical history or genetic tests or services), and retaliation for filing a charge, reasonably opposing discrimination, or participating in a discrimination lawsuit, investigation, or proceeding, and any other characteristics protected by law.

The EEO Law poster is available here: https://www.eeoc.gov/poster.

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [e-mail].

Please note that this email address is for accommodation purposes only.

Revelyst will not respond to inquiries for other purposes.