Manager, Digital Content at National Alliance for Caregiving Washington DC

National Alliance for Caregiving; Washington (District of Columbia); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible Spending Account (FSA)

Hybrid work scheduling

Paid PTO & holidays

Job summary

National Alliance for Caregiving in Washington, DC is seeking a Digital Content Manager to lead our social media, newsletters, and digital campaigns, shaping policy-focused messaging and advocacy. You will craft compelling content and oversee analytics to inform strategy.

The role supports major yearly initiatives, collaborates with vendors, and helps grow NAC's online presence while maintaining a human-centered, inclusive approach; hybrid work in DC area preferred.

Qualifications

• Bachelor's degree in public policy, communications, or a related field.
• 3–4 years of experience in digital content creation, social media management, or communications.
• Strong writing and storytelling skills for diverse audiences.
• Experience managing multiple social platforms and scheduling tools (e.g., Sprout Social).
• Familiarity with email marketing platforms (e.g., Constant Contact).
• Ability to track digital analytics and inform content strategy.
• Basic graphic design skills (e.g., Canva) are a plus.

Responsibilities

• Manage NAC's social media channels (LinkedIn, X, Instagram, Facebook).
• Draft and share social media content, including copy and graphics.
• Build and maintain a comprehensive social media calendar.
• Develop and build digital campaigns to support NAC priorities and programs.
• Create social media toolkits to support NAC initiatives and campaigns such as Cancer Caregiving Collaborative, National Family Caregivers Month, and Caregiver Nation Summit.

Skills

Storytelling

Writing

Campaign management

Analytics

Social media management

Education

Bachelor's degree in public policy, communications, or related field

Tools

Sprout Social

Constant Contact

Job description

Manager, Digital Content – National Alliance for Caregiving

Location: Washington, DC, United States

About the Role

NAC seeks a creative and strategic digital content manager to lead our social media and digital communications efforts. This role is ideal for a skilled storyteller with a strong background in policy and advocacy who can craft compelling content, manage digital campaigns, and enhance NAC’s online presence to advance our mission. The Digital Content Manager will oversee NAC’s social media channels, manage newsletters, and track performance metrics to inform future strategies. This position plays a key role in executing NAC’s digital communications strategy and supporting major yearly initiatives.

Primary Responsibilities

• Manage NAC's social media channels (LinkedIn, X, Instagram, Facebook).
• Draft and share social media content, including copy and graphics.
• Build and maintain a comprehensive social media calendar.
• Develop and build digital campaigns to support key NAC priorities and programs.
• Create social media toolkits to support NAC initiatives and campaigns such as Cancer Caregiving Collaborative, National Family Caregivers Month, and Caregiver Nation Summit.
• Draft copy, design layout, and distribute for our biweekly newsletter and blog series.
• Maintain media tracking and social media metrics for reporting on grant/funder deliverables.
• Support the development of policy and advocacy‑relevant messaging.
• Support content development across programs including talking points, social media copy and graphics, and websites.
• Update website as needed: manage the external vendor relationship with the webmaster and graphic designer.
• Provide support for virtual and in‑person events.

Qualifications

• A bachelor’s degree in public policy, communications, or a related field.
• Minimum 3‑4 years of experience in digital content creation, social media management, or communications.
• Strong writing and storytelling skills with the ability to craft compelling messages for diverse audiences.
• Experience managing multiple social media platforms and scheduling tools (e.g., Sprout Social).
• Familiarity with email marketing platforms (e.g., Constant Contact).
• Ability to track digital analytics and use insights to inform content strategy.
• Basic graphic design skills (e.g., Canva) are a plus.
• Experience working in health advocacy, caregiving, and nonprofit sectors is a plus.

Personal Characteristics

Our work is guided by an authentic and passionate commitment to family caregivers that is human‑centered, data‑driven, collaborative, and inclusive.

Compensation and Benefits

• Annual Salary: $60,000
• TIAA 403(b) Retirement: Quarterly contributions to a 403(b) retirement plan, 10% of earned wages, no match required.
• Health, Vision, and Dental Insurance, with employee contribution.
• Life and Disability Insurance; no employee share required.
• Flexible Spending Account (FSA) for health‑related purchases and/or dependent care.
• Monthly stipend for mobile phone usage.
• 15 Days of Paid Time Off annually, accrued biweekly; prorated in first year to start date.
• 5 Paid Sick Days, prorated to start date and immediately available.
• Caregiving Support and Specialized Leave, including paid leave related to family and medical needs, bereavement leave, and other types of workplace accommodations, subject to state and local laws.
• Paid Federal Holidays and Winter Holiday (Office closed 12/24–12/31).
• Paid Monthly WMATA Smart Benefits or paid parking up to $130/monthly.
• Flex‑time and hybrid work scheduling available; strong preference for a candidate local to the Washington, DC area.
• Paid membership in an organization or association of your choosing—to be aligned with the work performed for NAC.

NAC is an equal opportunity employer (EOE). Candidates of diverse backgrounds, minorities, women, people with disabilities, people of LGBT orientation, and veterans are encouraged to apply.