Manager, Digital Communications

LVMH Group; New York (NY); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with employer matching

Employee discount program

Paid time off

Flexible benefits

Job summary

Christian Dior Couture in New York seeks a Manager, Digital Communications to lead digital PR and editorial strategy for North America. Partner with Paris HQ to localize global initiatives, while cultivating relationships with top editors, digital creators and fashion tastemakers across the region.

You will drive press strategies, manage assets and samples, draft media materials, and analyze coverage to optimize EMV and share of voice.

Qualifications

• 5+ years in luxury fashion or lifestyle PR with a digital focus.
• Deep understanding of fashion and digital media landscape.
• Excellent communication and influencing abilities.
• Strong planning, organizational and project management skills.
• Discretion handling confidential brand information.
• Experience securing high-profile placements with top-tier outlets.

Responsibilities

• Drive the digital PR strategy to grow brand equity and retail/online growth.
• Partner with Paris HQ to localize global strategies for North America.
• Collaborate with advertising, merchandising, e-commerce and events teams.
• Foster relationships with editors, journalists and digital creators.
• Manage digital assets, press collateral, and brand communications tools.
• Oversee press samples, tracking, and editorial shoots.
• Draft press texts, talking points, and media alerts.
• Analyze press impact and report EMV and share of voice.
• Monitor industry trends to ideate innovative press initiatives.

Skills

Public relations

Digital PR

Communication skills

Stakeholder influence

Planning & PM

MS Office

Media monitoring tools

Editorial pitching

GMV/EMV awareness

Tools

MS Office (Excel, PowerPoint, Word)

FGPS

DMR

Social media monitoring tools

Job description

Job Title: Manager, Digital Communications

Reports to: Director, Digital Communications

JOB PURPOSE:

Lead the execution of the public relations and digital communications strategy to drive brand equity, retail growth, and a high-impact presence across digitaland social platforms. Partner with global headquarters to localize international initiatives, while cultivating strategic relationships with top-tier editors, journalists, digital creators, and fashion tastemakers across North America.

Job responsibilities

Press Strategy & Regional Execution

• Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.

Media Relations & Editorial Coverage

• Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
• Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
• Manage proactive and reactive media pitching, directing strategic outreach initiatives.
• Oversee the management of digital assets, press collateral, and brand communication tools across all product categories.
• Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
• Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.
• Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
• Monitor, analyze, and report on press coverage and campaign performance, utilizing media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
• Monitor competitor activity, cultural trends, and industry shifts to conceptualize innovative press initiatives.

Profile

REQUIREMENTS

• 5+ years of public relations experience within the luxury fashion or lifestyle sector, with a heavy emphasis on Digital PR and communications
• Deep, authoritative understanding of the fashion and digital media landscape
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
• Advanced planning, organizational, and project management skills with rigorous attention to detail
• Absolute discretion in handling confidential, sensitive, and high-profile brand information
• Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools
• Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets

Additional information

The selected candidate will be offered a salary within the range of $100,000 - $110,000 annually. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.

Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the House of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d'art". Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.

Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.

Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.

Whatever you do - whether for work or pleasure - do it with passion! Live with passion," wrote Christian Dior.
Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.