Manager, Digital Activation

OMLUS Hearts and Science LLC; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

Hearts & Science in the United States is seeking a Manager on the Digital Activation team to develop plans and execute digital buys, ensuring pacing and performance across the area.

This role requires hands-on programmatic buying, DV360 expertise, data visualization with Tableau, and strong client-facing skills. You will lead an activation team and coordinate with strategy to meet goals.

Qualifications

• Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360.
• Experience managing a small team and juggling multiple people and work priorities.
• Experience working with large data sets and understanding of methodologies for evaluating data.

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying.
• Overseeing and directing the day to day operations of the activation team.
• Effectively managing budget.
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms.
• Working side-by-side with broader activation team to ensure coordination of campaign setup, adjustments and optimization performance.
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Direct billing and reconciliation process for programmatic.
• Implementing Business Intelligence tools and new capabilities.
• Providing expert consultation to vendors, internal teams, and clients.

Skills

Programmatic buying

DV360

Data visualization

Tableau

Excel

Cross-functional collaboration

Tools

DV360

Tableau

DoubleVerify

Job description

Agency: Hearts & Science

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description: Manager, Digital Activation

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

80,000.00 - 90,000.00

Qualifications

• Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
• Experience managing a small team and juggling multiple people and work priorities
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client-facing interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Hands-on experience with data visualization tools, including Tableau
• Ability to effectively manage costs while exceeding performance and viewability goals
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third-party verification tools, including DoubleVerify

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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