Manager, Data & Analytics Strategy – Unification & Enrichment (REMOTE)

Abercrombie & Fitch; Columbus (OH); Remote; USD 130,000 - 150,000; Full time

Job summary

An established industry player is seeking a Manager of Data & Analytics Strategy to lead the unification and enrichment of customer data. This remote role involves overseeing the implementation of key data platforms and collaborating with cross-functional teams to drive insights and activation. The ideal candidate will have extensive experience with customer data products, strong analytical skills, and a passion for leveraging data to enhance customer experiences. Join a company that values diversity, offers competitive benefits, and fosters a culture of growth and innovation.

Benefits

Incentive Bonuses

Paid Time Off

Flexible Work Options

Health Insurance

Life and Disability Coverage

Parental Leave

Qualifications

• 10+ years of experience in customer and analytics space, ideally in retail.
• Deep experience with customer data and analytics products.

Responsibilities

• Own and drive the vision for customer data and analytics platforms.
• Lead engagement with markets for data and analytics tools.

Skills

Customer Data Platforms (CDPs)

CRM

Data Lakes

SQL

Python

Relational Databases

Customer Segmentation

Propensity Modeling

Collaboration Skills

Problem-Solving Skills

Education

Bachelor's Degree

Master's Degree

Tools

Snowflake

Tealium

Job description

Manager, Data & Analytics Strategy - Unification & Enrichment (REMOTE)

• Full-time

Job Description

We are seeking an experienced data analytics professional who understands the strategy and tools necessary to enable Abercrombie & Fitch to better unify & enrich customer data for insights & activation. The ideal candidate is a customer-obsessed, outcome-oriented leader who can inspire cross-functional teams to develop and deploy data and analytics solutions that deliver value and efficiency for the business.

In this role, you will oversee requirements gathering, sourcing, data strategy, and implementation of key Data & Analytics platforms to ensure they meet our roadmap and value targets. Platforms include Customer Data platforms & Identity Resolution Solutions, customer data lakes, and diagnostic tools. This role is heavily cross-functional, partnering primarily with our Global Technology team, Data & Analytics team, and other business functions to translate business requirements into data & platform requirements.

Your responsibilities extend across global markets, with local marketing and analytics teams as your key customers. Being a subject matter expert on Abercrombie & Fitch’s data, technology, and analytics stack is crucial to support and educate marketing teams effectively.

This role reports directly to the Director, Customer Data Strategy.

What Will You Be Doing?

• Own and drive the vision and strategy of customer data and analytics platforms (CRM, Loyalty, Customer 360) to support the Customer Data vision and roadmap.
• Consult on major projects leveraging internal customer data, including enterprise data lake, marketing & digital platforms, and internal analytics solutions.
• Ensure requirements and setup align with the broader vision for connecting with our cross-channel customer experience.
• Lead engagement with markets regarding education and support of data and analytics tools and capabilities.
• Coordinate closely with stakeholders within Data Analytics, Marketing, and Technology.
• Support customer data privacy strategy, translating legal requirements into data and tech requirements within internal systems.
• Own final decisions on backlog prioritization and refinement for customer data and analytics platforms, including CRM.

What Do You Need To Bring?

• Deep experience with customer data and analytics products such as CDPs, CRMs, & Data Lakes (Snowflake experience preferred).
• Strong experience working with relational databases and many-to-many ID structures.
• Proficiency in SQL, SnowSQL, or Python.
• Strong knowledge of CRM/identity resolution, including customer segmentation and propensity modeling techniques.
• Ability to work confidently in a fast-paced environment, making quick decisions based on evolving customer needs.
• Curiosity and a desire to learn and adapt, identifying patterns and applying them in new situations.
• Robust collaboration skills and experience working cross-functionally.
• Self-starter mindset with problem-solving skills.

Requirements:

• Bachelor’s or Master’s degree or equivalent work experience.
• 10+ years in customer and analytics space, ideally in retail.
• 5+ years working directly with CDPs, Tealium experience a plus.
• Working knowledge of SQL or Python required; SnowSQL preferred.

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel retailer of apparel and accessories for kids through millennials, curated for their lifestyles.

Our Values

Our purpose is to support your journey of self-discovery, fueling our customer-led brands and global teams. We prioritize people, as evidenced by our Great Place to Work Certification and recognition for LGBTQ+ equality. We offer equitable compensation, benefits, flexibility, educational opportunities, and community engagement programs.

What You'll Get

As an A&F Co. associate, you’ll participate in benefits designed to support your lifestyle, including incentive bonuses, paid time off, flexible work options, health insurance, life and disability coverage, parental leave, and more. We promote from within and celebrate diversity and individuality.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.

This role is remote across the U.S. with a salary range of $130,000 - $150,000, subject to factors like experience, location, and market conditions. The range may be updated in the future.