Manager, Culture Comms

We Are Social; New York, Northern (NY, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

We Are Social in New York seeks a Manager of Culture Comms who drives audience-centric social execution and stays ahead of industry trends. You will own fast-paced delivery, guiding brands and fans to buzzworthy campaigns and culturally relevant strategies.

We’re looking for a passionate, self-starting leader who can turn insights into creative, social-first content across multiple platforms. Join a global agency that values bold ideas and collaborative culture.

Qualifications

• 3+ years experience in a Social Media focused role.
• Serial social media user with a deep understanding of key platforms.
• Deeply passionate about culture, trends, fandoms and communities.
• Creative brief and content planning experience.
• Confident research capabilities; strong organizational skills.
• Ability to interface with clients across contexts.

Responsibilities

• Maintain a chronically online mindset with an obsession for TikTok, Reels, X, and emerging platforms.
• Develop audience personas and profiles to target content accurately.
• Collaborate with internal and client teams to craft social strategies and best-in-class content.
• Create and execute social content plans and calendars across campaigns and always-on channels.
• Identify strategic creator partnerships aligned with audience subcultures and concepts.
• Partner with Creative teams to build social-first playbooks and content execution.
• Understand the brand compass and translate strategy into day-to-day actions.
• Lead channel- and audience-specific creative briefs in cooperation with Strategy.
• Serve as the go-to source for emerging trends that drive creative thinking.
• Share POVs on channel updates and implications for partners.
• Guide brands on reactive content opportunities and justify decisions to clients.
• Lead social media audits and deep-dive research with R&I teams.
• Be the voice of Gen Z to clients and internal teams.
• Stay ahead of AI tools and trends to boost workflow and insights.

Skills

Social media experience

Trend spotting

Audience research

Content planning

Creative briefs

Client interfacing

Organizational skills

Job description

We Are Social is looking for a Manager, Culture Comms who is passionate about social media. The role will serve as the primary engine for audience-centric social execution and strategic trend-spotting for our clients. You should be able to react quickly in a fast paced environment, taking ownership of delivering our best work. You should be truly passionate about social media, what trends are shaping it, what best practice looks like and how brands and fans are changing the landscape.

WE ARE

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’ve proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
• From carbon offsets to community kitchens, we’re passionate about making a difference
• Did we say snacks? Because we have great snacks

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• A “chronically online” mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms
• Develop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communities
• Work side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platforms
• Build, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)
• Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts
• Partner with Creative teams to build community management playbooks and ensure all creative ideas are “social-first” and executed to perfection
• Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day role
• Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team
• Serve as the go‑to internal source for emerging trends that spark high‑impact creative thinking
• Understand the ins-and-outs of channel updates and form POVs to share implications for internal and external partners
• Regularly guide a variety of brands on reactive content opportunities and create rationale for clients
• Lead a social media audits and research deepdives in partnership with R&I teams
• Confidently be the “voice of Gen Z” to clients and internal teams
• Stay ahead of AI tools and trends and leverage features to supercharge workflow, synthesize research and iterate on strategic frameworks, insights and audience personas

REQUIREMENTS FOR THIS ROLE

• 3+ years experience in a Social Media focused role
• Serial social media user who can show a deep understanding of key platforms
• Deeply passionate about culture, trends, fandoms and communities
• Creative brief and content planning experience
• Confident research capabilitiesStrong organizational skills
• Ability to interface with clients across contexts

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work .

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social’s Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf