Manager, CRM & Mobile Marketing

Skechers USA Ltd.; Manhattan Beach (CA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Skechers USA Ltd. is seeking a Manager, CRM & Mobile Marketing to lead SMS and mobile campaigns from strategy to execution in a hybrid role based in Manhattan Beach, CA.

You will own lifecycle journeys, optimize cross-channel messaging, and partner with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to maximize engagement and revenue.

Qualifications

• Bachelor’s degree required with 5+ years in CRM, lifecycle, or mobile marketing.
• Experience owning SMS marketing programs and mobile campaigns.
• Strong ability to analyze campaign performance and drive recommendations.
• Familiarity with incrementality testing, holdout testing, and attribution models.

Responsibilities

• Own strategy, planning, and execution of SMS and lifecycle journeys.
• Develop and evolve the long-term mobile marketing roadmap and app push strategy.
• Create compelling copy for mobile touchpoints ensuring brand voice consistency.
• Collaborate with Email Marketing Manager for cohesive cross-channel messaging.
• Build audience strategies for acquisition, conversion, retention, and loyalty.

Skills

SMS platforms

Lifecycle marketing

Customer segmentation

Campaign performance analysis

Incrementality testing

Cross-functional collaboration

Project management

Communication & presentation

App push strategy

CRM marketing

Education

Bachelor's Degree

Tools

Attentive

Braze

Klaviyo

Salesforce Marketing Cloud

Job description

## Manager, CRM & Mobile MarketingApplyremote type: Hybridlocations: Manhattan Beach, CAtime type: Full timeposted on: Posted Todayjob requisition id: JR130743ABOUT THE ROLE: The Manager, CRM & Mobile Marketing is responsible for leading the strategy, execution, and performance of the company’s mobile marketing channels. This role will own the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional, and retention campaigns, ensuring a cohesive customer experience across SMS, Email, and future app channels. The ideal candidate is both strategic and analytical — someone who understands how to drive incremental business impact through mobile messaging, while also balancing customer experience, message fatigue, and channel profitability. This role will partner closely with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to optimize channel performance and customer engagement.**WHAT YOU’LL DO:****Mobile Channel Strategy & Execution*** Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys* Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy* Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging* Partner closely with the Email Marketing Manager to ensure cohesive cross-channel messaging, cadence, and customer experience* Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals* Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages**Performance & Incrementality*** Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution* Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact* Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels* Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness**Cross-Functional Partnership*** Partner with CRM, Loyalty, Ecommerce, Creative, and Analytics teams to align mobile marketing initiatives with broader business objectives* Collaborate with technical and operations teams to support journey enhancements, audience builds, QA, and platform improvements* Support future mobile channel expansion, including app messaging and advanced personalization initiatives**SKILLS & REQUIREMENTS****:*** Experience managing SMS platforms such as Attentive, Braze, Klaviyo, Salesforce Marketing Cloud, or similar* Strong understanding of lifecycle marketing, customer segmentation, and retention strategies* Experience analyzing campaign performance and translating data into actionable business recommendations* Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred* Strong cross-functional collaboration and project management skills* Highly detail-oriented with strong organizational and operational execution abilities* Excellent communication and presentation skills* Experience with app push notification strategy or mobile app marketing is a plus*eDUCATION AND EXPERIENCE** Bachelor’s Degree* 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programsThe pay range for this role is $100,000 - $140,000/yr USD.