Manager, CRM & Lifecycle Marketing

Hibbett; Birmingham (AL); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Hibbett, Inc. seeks a Manager of CRM & Lifecycle Marketing to lead growth and retention initiatives across the customer journey. You will oversee the loyalty program (Hibbett Rewards), email and mobile marketing, and customer engagement programs, driving acquisition, engagement, and lifetime value.

The role requires strategic direction, analytics, and leadership of a cross-functional team. The position is hybrid in Birmingham, AL, with four days onsite and one remote day each week.

Qualifications

• Bachelor's degree or equivalent work experience in marketing or related field.
• 5+ years CRM, lifecycle, retention, growth, loyalty, or customer marketing experience, preferably retail or e-commerce.
• 2+ years leading marketing professionals and cross-functional initiatives.
• Experience building customer marketing strategies across channels and lifecycle stages.
• Strong analytical skills translating performance into actionable insights.
• Experience managing agencies, vendors, and partners.
• Strong strategic thinking, project management, and communication skills.
• Familiarity with emerging CRM, loyalty, personalization, AI, and marketing technologies.

Responsabilités

• Lead Growth and Retention marketing strategies across the customer lifecycle to drive acquisition, engagement, retention, and lifetime value.
• Oversee Hibbett Rewards, using member behavior and program performance to strengthen engagement and value.
• Oversee Email and Mobile Marketing as channels for growth and strategy activation.
• Plan and manage promotional calendar aligned with business priorities.
• Lead and develop the CRM & lifecycle team, setting clear priorities and accountability.
• Collaborate with technology partners and agencies to support program execution and capability expansion.

Connaissances

CRM & lifecycle marketing

Customer analytics

Team leadership

Cross-functional collaboration

Marketing strategy

Formation

Bachelor's degree in Marketing/Business or related field

Outils

Email Marketing

Mobile Marketing

CRM platforms / Marketing automation

Description du poste

HB: 00015 Store Support Center

R301US Hibbett Retail, Inc.

Before Applying: This is a hybrid position in Birmingham, AL, with four days onsite and one remote day each week. Candidates outside the area are expected to relocate, and relocation assistance is available for qualified applicants.

The Manager, CRM & Lifecycle Marketing leads Hibbett's Customer Lifecycle Growth and Retention marketing strategies and programs, driving customer acquisition, engagement, retention, and lifetime value across the customer lifecycle. This role oversees the development and activation of these strategies through the customer loyalty program (Hibbett Rewards), Email Marketing, Mobile Marketing, (including app marketing and SMS/RCS/MMS), and customer engagement programs such as customer contests. The Manager provides strategic direction and campaign oversight, uses customer and program analytics to identify opportunities, and leads the continued evolution of Hibbett's CRM and loyalty capabilities.

Key Responsibilities

• Lead Growth and Retention marketing strategies across the customer lifecycle, ensuring initiatives align with business objectives and drive customer acquisition, engagement, retention, and lifetime value.
• Lead the strategy and ongoing evolution of Hibbett Rewards, using member behavior, program performance, and customer insights to strengthen engagement, retention, acquisition, and incremental customer value.
• Oversee Email and Mobile Marketing as key channels for activating Growth, Retention, and business strategies.
• Oversee the marketing plan for the promotional calendar, translating business and promotional priorities into coordinated customer marketing opportunities.
• Oversee customer contests and other customer engagement initiatives, ensuring programs support Growth and Retention objectives and deliver meaningful customer experiences.
• Provide strategic direction, prioritization, and campaign approval across CRM and customer marketing programs, ensuring initiatives are aligned with customer strategy, business priorities, and available resources.
• Lead, coach, and develop the CRM & lifecycle team, establishing clear priorities, providing direction, and fostering accountability and collaboration.
• Use customer, loyalty, and campaign analytics to evaluate performance, identify opportunities, and inform Growth, Retention, and CRM strategies.
• Collaborate with CRM and Lifecycle marketing technology partners and agencies to support program execution, coordinate deliverables and business needs, manage administrative requirements such as invoices, and identify opportunities to enhance capabilities, including AI, personalization, automation, and customer experiences.
• Manage projects and initiatives within CRM & Lifecycle Marketing, coordinating stakeholders, timelines, priorities, and deliverables to ensure successful execution.
• Partner cross-functionally with internal teams to develop and activate customer strategies and initiatives.
• Perform additional duties and responsibilities as assigned to support business needs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 5+ years of experience in CRM, lifecycle, retention, growth, loyalty, or customer marketing, preferably in retail or e-commerce.
• 2+ years experience leading and developing marketing professionals and managing cross-functional initiatives.
• Proven experience developing and managing customer marketing strategies across multiple channels and stages of the customer lifecycle.
• Strong analytical skills and the ability to translate customer and program performance into actionable business and marketing recommendations.
• Experience managing external agencies, vendors, and strategic partners.
• Strong strategic thinking, project management, communication, and problem-solving skills.
• Ability to balance strategic priorities with day-to-day operational needs in a fast-paced environment.
• Familiarity with emerging CRM, loyalty, personalization, AI, and marketing technologies.

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