Associate, CRM & Lifecycle (STP)

Foot Locker; Saint Petersburg (FL); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified C…

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker seeks an Associate of CRM & Lifecycle to drive customer engagement, loyalty, and lifecycle initiatives across email, SMS, push, and loyalty programs. You’ll collaborate with marketing, analytics, and technology teams to deliver meaningful customer experiences while supporting business growth.

The role emphasizes data-driven decision making, journey activations, and cross-channel optimization, with a focus on retention and lifecycle metrics. Hybrid office location in St.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
• Interest in customer behavior, CRM strategies, and lifecycle marketing.
• Strong analytical and problem-solving skills.
• Experience in working with multiple stakeholders and cross-functional teams.
• Proficiency in Microsoft Excel and presentation tools.
• Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
• Strong communication, organization, and project management skills.

Responsibilities

• Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
• Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
• Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.
• Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
• Support reporting and measurement of CRM & Lifecycle team KPIs across email, sms, app push and lifecycle cohorts.
• Partner with analytics teams to develop insights that improve customer experience and omni-channel journey effectiveness.
• Translate customer data into actionable recommendations.
• Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
• Support communication of campaign results, customer insights, and recommendations to stakeholders.
• Partner with creative teams to ensure customer-facing communications align with best practices.
• Support campaign calendars, project timelines, testing documentation, and process management activities.
• Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
• Maintain documentation and reporting assets to support ongoing business operations.
• Stay informed on CRM, loyalty, personalization, and customer engagement trends.
• Support test-and-learning initiatives to improve customer engagement and retention outcomes.
• Participate in training and knowledge-sharing opportunities to build expertise in customer & channel marketing.

Skills

Retention marketing

CRM

Loyalty programs

Customer engagement

Analytics

Excel

Communication

Project management

Cross-functional teams

Education

Bachelor’s degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Overview

This hybrid position will be located at our Corporate Office in St Petersburg, FL. Expectations for hybrid in-office schedule are three days a week, typically Tuesday, Wednesday, and Thursday. Great brands reflect culture. The best ones help shape it. At Foot Locker, we're rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you're backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We're looking for great people who want to influence culture and the generation that is shaping what's next.

Whether you're building strategy, shaping innovations, or creating unforgettable customer moments, you'll contribute to decisions and experiences that define our brands' impact in the communities we serve.

Come change the game with us.

Associate of CRM & Lifecycle

We're seeking an Associate of CRM & Lifecycle, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role supports the execution and optimization of customer marketing initiatives designed to increase customer engagement, retention, frequency, and lifetime value. The associate will partner with internal marketing, loyalty, analytics, and technology teams to help deliver meaningful customer experiences across owned channels while supporting business growth objectives.

Responsibilities

Customer Lifecycle & CRM

• Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
• Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
• Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.

Customer Analytics & Insights

• Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
• Support reporting and measurement of CRM & Lifecycle team KPIs across email, sms, app push and lifecycle cohorts.
• Partner with analytics teams to develop insights that improve customer experience and omni-channel journey effectiveness.
• Translate customer data into actionable recommendations.

Cross-Functional Partnership

• Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
• Support communication of campaign results, customer insights, and recommendations to stakeholders.
• Partner with creative teams to ensure customer-facing communications align with best practices.

Operational Excellence

• Support campaign calendars, project timelines, testing documentation, and process management activities.
• Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
• Maintain documentation and reporting assets to support ongoing business operations.

Continuous Improvement

• Stay informed on CRM, loyalty, personalization, and customer engagement trends.
• Support test-and-learning initiatives to improve customer engagement and retention outcomes.
• Participate in training and knowledge-sharing opportunities to build expertise in customer & channel marketing.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
• Interest in customer behavior, CRM strategies, and lifecycle marketing.
• Strong analytical and problem-solving skills.
• Experience in working with multiple stakeholders and cross-functional teams.
• Proficiency in Microsoft Excel and presentation tools.
• Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
• Strong communication, organization, and project management skills.

At Foot Locker, We Value Innovation, Authenticity, And Integrity In All That We Do. To Uphold The Security And Fairness Of Our Hiring Process, We Ask That Candidates Refrain From Using AI Tools, Including ChatGPT, During Interviews And Assessments. To Ensure a Smooth And Secure Experience, Please Review The Following Guidelines

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $60,000.00-$65,000.00 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups