Manager, CRM and Marketing Technologies

Alvarez & Marsal; Atlanta (GA); On-site; USD 115,000 - 140,000; Full time

Job summary

A leading consulting firm seeks a 'Manager, CRM and Marketing Technologies' to lead the strategy and implementation of their CRM and MarTech initiatives. The role requires extensive experience in marketing technology platforms, project management, and stakeholder relations. You will also analyze marketing data to enhance business strategies and oversee technology integrations.

Benefits

Healthcare plans

401(k) retirement savings plan

Paid time off

Flexible spending accounts

Qualifications

• 10+ years of experience managing marketing technology platforms and systems.
• Solid expertise in Project and Product Management.
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data.

Responsibilities

• Drive the CRM and Marketing Technologies strategy and roadmap.
• Liaise with data teams to improve data infrastructure.
• Oversee the integration of Martech and CRM solutions.

Skills

Stakeholder management

Analytical mindset

Problem solving

Vendor management

Change management

Project management

Education

Bachelor’s degree in Marketing, Technology, Business Administration, or a related field

Job description

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About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are why our people love working at A&M.

Description

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are why our people love working at A&M.

The Team

Alvarez & Marsal (A&M) is seeking an experienced and highly motivated leader to drive the CRM and Marketing Technologies strategy and roadmap. This role will report to the CRM and Marketing Technologies Director and be responsible for orchestrating the implementation of the area’s projects and initiatives.

How You Will Contribute

The successful candidate will have:

• Solid understanding of Marketing organizations, processes and operating models
• Strong business acumen and stakeholder management
• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
• Experience matching business requirements with technical functionalities and capabilities
• Advanced project and change management skills and experience
• Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies
• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives
• Analyse, report and translate marketing data into improvement initiatives
• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
• Oversee the integration of Martech and CRM solutions
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.
• Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other Stakeholders.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• Solid expertise in Project and Product Management – PMP and CPM certifications are a plus
• Change Management processes and models
• Analytical mindset with experience leveraging data to inform strategy and decision-making
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
• Negotiation and vendor management
• Well-organized, high attention to detail, deadline oriented
• Strong problem solving and troubleshooting skills.
• Excellent verbal and written skills, with the ability to establish credibility and influence clients.
• Strong team player, comfortable working in matrix environments
  
  
  

Your journey at A&M

We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each person’s unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top-notch training and on-the-job learning opportunities, you can acquire new skills and advance your career.

We prioritize your well-being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high-performing and passionate professionals.

Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings’ fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan. Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal. Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type. Click here for more information regarding A&M’s benefits programs

The salary range is $115,000 - $140,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.

Inclusive Diversity

A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsal’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Business Consulting and Services

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