CRM Manager

Confidential; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Yearly bonus

Paid time off

401(k) with matching

Insurance

Flexible work options

Learning budget

Wellness program

Employee events

Job summary

Confidential in New York City is seeking a CRM Manager to own and scale lifecycle marketing across email, SMS, and customer journeys.

You will drive repeat purchases, increase LTV, and turn CRM into a predictable revenue channel while leading loyalty programs and subscription growth in collaboration with product and data teams. This role requires 5+ years in CRM/retention, strong analytics, and Klaviyo experience, with a hybrid work model in NYC.

Qualifications

• 5+ years in CRM / retention / lifecycle marketing
• Strong analytical skills and experience working with data and cohorts
• Hands-on experience with CRM platforms (Klaviyo or similar)
• Experience owning loyalty programs and/or subscriptions
• Strong cross-functional collaboration skills

Responsibilities

• Own retention performance metrics (repeat rate, CRM revenue, LTV, AOV, subscriptions)
• Build and optimize end-to-end customer journeys (first purchase → repeat → loyalty → subscription)
• Lead CRM campaigns and automated flows across email, SMS, and push
• Own the loyalty program — strategy, structure, and performance
• Drive subscription growth and retention in partnership with product and data teams
• Build a strong testing culture (segmentation, offers, timing, messaging)
• Work with Brand to keep CRM aligned yet performance-driven
• Partner with performance, product, and data to improve the full lifecycle

Skills

CRM / retention / lifecycle marketing

Data analysis

Segmentation & cohorts

Cross-functional collaboration

Tools

Klaviyo

Job description

We’re one of the fastest-growing global D2C startups with a self-built e-commerce platform. We’re looking for a CRM Manager to own and scale our lifecycle marketing across email, SMS, and customer journeys.

This role is responsible for driving repeat purchases, increasing LTV, and turning CRM into a consistent revenue channel.

What you’ll do

• Own retention performance: repeat rate, CRM revenue, LTV, AOV, and subscription metrics
• Build and optimize end-to-end customer journeys (first purchase -> repeat -> loyalty -> subscription)
• Lead all CRM campaigns and automated flows across email, SMS, and push
• Own the loyalty program — strategy, structure, and performance
• Drive subscription growth and retention in partnership with product and data teams
• Build a strong testing culture (segmentation, offers, timing, messaging)
• Work closely with Brand to ensure CRM is aligned but still performance-driven
• Partner with performance, product, and data to improve the full customer lifecycle

What success looks like

• Increased repeat rate and CRM-driven revenue
• Strong loyalty engagement and subscription growth
• Clear segmentation and more relevant customer communication
• CRM becomes a predictable, scalable growth driver

You need to have

• 5+ years in CRM / retention / lifecycle marketing
• Strong analytical skills and experience working with data and cohorts
• Hands-on experience with CRM platforms (Klaviyo or similar)
• Experience owning loyalty programs and/or subscriptions
• Strong cross-functional collaboration skills
• Be New York City based and able to work in a hybrid model, with 3 days per week in the office

In addition to the base salary, we offer:

• Yearly Bonus Plan – Opportunity for an annual performance-based bonus.
• Generous Paid Time Off (PTO) – Including vacation days, holidays, and special wedding leave.
• 401(k) with Matching – Competitive retirement savings plan.
• Comprehensive Insurance – Medical, dental, and vision plans tailored to your needs.
• Flexible Work Options – Flexible hours and remote work opportunities.
• Individual Learning Budget – Supports your professional growth.
• Wellness Program – Access to fitness and wellness resources.
• Employee Events & Celebrations – Team-building events, seasonal celebrations, and thoughtful gifts throughout the year.

If you're passionate about retail and beauty and ready to make an impact in a fast-growing company, this is the opportunity for you!