Manager, Creator Marketing

Redbull; Santa Monica (CA); On-site; USD 85,000 - 128,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k Match

Family Leave

Paid Time Off

Paid Holidays

Pet Insurance

Legal Insurance

Life Insurance

Tuition Reimbursement

Job summary

Red Bull is seeking a seasoned Creator Marketing Lead in Santa Monica to manage discovery and relationships with creators across culture, sports, gaming, and entertainment. You will own end-to-end creator campaigns, from outreach to wrap-up, aligning with regional needs and long-term partnerships.

You will drive cross-functional collaboration across teams, identify risks early, and translate campaign results into actionable learnings for future work.

Qualifications

• 3+ years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field.
• Proven ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion.
• Strong creator instincts and a consistent track record of discovering talent, evaluating fit, and matching creators to opportunities.
• Excellent relationship management, communication, and negotiation skills with the confidence to influence creators, agencies, senior stakeholders, and internal partners.

Responsibilities

• Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse pipeline of relevant talent.
• Proactively identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and project needs.
• Own day-to-day relationships with creators and their teams as the primary contact from outreach through campaign completion.
• Recommend the right creators for each brief, balancing creative ambition, business objectives, regional needs, and long-term relationship potential.
• Take ownership of creator-led campaigns and creator-supported projects from kickoff through execution, reporting, and wrap-up with clear milestones.

Skills

Creator marketing

Influencer marketing

Talent management

Integrated marketing

Education

Bachelor's degree in marketing, communications, or related field

Job description

Creator Discovery, Selection & Relationship Leadership

Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse pipeline of relevant talent.

Proactively identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and the specific needs of each project.

Own day-to-day relationships with creators and their teams, serving as a decisive, solutions-oriented primary point of contact from initial outreach through campaign completion.

Recommend the right creators and collaborators for each brief, balancing creative ambition, business objectives, regional needs, and long-term relationship potential.

End-to-End Project & Campaign Leadership

Take ownership of creator-led campaigns and creator supported projects from kickoff through execution, reporting, and final wrap-up, with clear workstreams, owners, milestones, and next steps.

Manage project meetings and working sessions, set focused agendas, drive decisions, capture actions, and ensure teams follow through against agreed timelines.

Build and manage integrated project plans across creative development, creator implication, production, media, legal, operations, product, measurement, and regional activation.

Act with urgency to identify risks early, solve problems quickly, and elevate decisions when needed to protect quality, timing, budget, and creator relationships.

Track performance throughout the campaign, translate results into actionable recommendations, and apply learnings to improve future creator work.

Event Activation & Creator Experience

Manage the planning and execution of creator participation across key brand events and activations, from concept and talent selection through on-site delivery and follow-up.

Bring together the right creators, agencies, production partners, regional teams, and internal stakeholders for maximize pure culture relevance, audience impact, and brand value.

Own the creator experience at events, ensuring talented briefed, logistics seamless, opportunity maximize aims to the

Cross-Functional Leadership

Build strong working relationships across SAMO, regional teams, media, communications, sports, culture, legal, finance, operations, insights, product, and global teams.

Serve as the connective lead across functions, aligning stakeholders early, clarifying roles and decision rights, and keeping teams focused on the shared objective.

Challenge teams to move with pace and accountability, resolve competing priorities, and secure the expertise and resources required to deliver the strongest outcome.

Operational Excellence, Measurement & Global Alignment

Ensure creator programs meet Red Bull's global guidelines, legal requirements, financial processes, and brand standards without slowing momentum or creative ambition.

Partner with CRM, Operations, and Media Insights to maintain accurate creator data, track campaign performance, and turn insights into clear optimization opportunities.

Share best practices, creator intelligence, and campaign learnings across national, regional, and global teams to strengthen the broader creator marketing capability.

Continuously improve ways of working, identifying gaps in tools, processes, communication, or resourcing and driving practical solutions through completion.

Experience & Qualifications

3+ years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field, with demonstrated ownership of complex campaigns and projects.

Proven ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion.

Strong creator instincts and a consistent track record of discovering talent, evaluating fit, and matching the right creators and partners to the right opportunities.

Excellent relationship management, communication, and negotiation skills, with the confidence to influence creators, agencies, senior stakeholders, and internal partners.

Highly organized and action-oriented, with strong judgment, attention to detail, and the ability to anticipate roadblocks, solve problems, and deliver under pressure.

Bachelor's degree in marketing, communications, or a related field, or equivalent relevant professional experience.

Employment Eligibility

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Compensation

The base salary range for this position is $85,360- $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our Current Benefits

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary dependin