Senior Vice President, Creator Management

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 180,000 - 250,000; Full time

Job summary

Influential is seeking a transformational Senior Vice President, Creator Management to lead and evolve a premier creator operations organization. This executive will oversee sourcing, negotiations, content execution, and creator experience across the client portfolio.

The role requires 12+ years in influencer marketing and 7+ years of people leadership. The SVP will partner with cross-functional leaders to scale teams, drive operational rigor, and deliver measurable outcomes for Fortune 500

Qualifications

• 12+ years of experience in influencer marketing, creator partnerships, or related fields.
• 7+ years of progressive people leadership experience managing large teams.
• Experience leading creator operations at an influencer marketing agency or similar organization.
• Deep understanding of creator marketing, contracting structures, and content workflows.
• Strong analytical, operational, financial, and business planning capabilities.

Responsibilities

• Define and execute the long-term vision for Creator Management.
• Lead end-to-end creator campaign execution and operations.
• Develop scalable processes to improve efficiency and creator satisfaction.
• Build executive-level relationships with creators, agencies, and partners.
• Partner with Sales, Client Management, and Legal to support client initiatives.
• Mentor and develop a high-performing organization across multiple levels.

Skills

Influencer marketing

People leadership

Executive communication

Strategic partnerships

Operational excellence

Financial planning

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential is seeking a transformational Senior Vice President, Creator Management to lead and evolve one of the industry's most sophisticated creator operations organizations. This executive leader will oversee the Creator Management function across the business, driving excellence in creator sourcing, talent strategy, negotiations, contracting, content execution, creator experience, and operational performance.

The SVP will serve as the senior-most advocate for Creator Management internally and externally, shaping strategic partnerships with creators, agents, managers, and industry stakeholders while ensuring best-in-class execution across Influential's client portfolio.

This leader will be responsible for scaling teams, developing organizational capabilities, establishing operational rigor, and partnering closely with Client Management, Sales, Creative, Strategy & Analytics, Performance Media, Onefluential, Legal, and Finance to deliver industry-leading creator programs.

The ideal candidate combines executive leadership experience with deep creator economy expertise, commercial acumen, and the ability to drive business transformation in a fast-paced, high-growth environment.

Responsibilities

Executive Leadership & Vision

• Define and execute the long-term vision for Creator Management across Influential.
• Establish organizational goals, KPIs, operating frameworks, and workforce planning strategies.
• Serve as the executive sponsor for creator operations, talent partnerships, and creator innovation initiatives.
• Drive organizational scalability while maintaining operational excellence and quality standards.
• Partner with executive leadership on annual planning, revenue forecasting, resource allocation, and business growth initiatives.

Creator Operations Leadership

• Oversee end-to-end creator campaign execution across all client portfolios and verticals.
• Lead creator sourcing, vetting, negotiation, contracting, content development, and delivery operations.
• Develop scalable processes that improve efficiency, speed-to-market, quality control, and creator satisfaction.
• Ensure operational consistency across teams while maintaining flexibility to support diverse client needs.
• Drive adoption of emerging tools, AI, automation, and technology to enhance creator operations.

Talent & Industry Partnerships

• Build and maintain executive-level relationships with top creators, talent agencies, management firms, and industry partners.
• Represent Influential at industry events, conferences, and executive client meetings.
• Identify strategic partnership opportunities that strengthen Influential's market position and creator network.
• Develop frameworks for celebrity, macro-, mid-tier, and emerging creator partnerships.

Commercial & Client Leadership

• Partner with Sales and Client Management leaders to support business development efforts and high-value opportunities.
• Provide strategic recommendations for creator programs during RFPs, RFIs, and new business pitches.
• Act as an executive escalation point for complex creator, campaign, or client issues.
• Ensure creator strategies drive measurable outcomes, client satisfaction, and profitable growth.

Team Leadership & Development

• Lead and mentor a high-performing organization consisting of VPs, Directors, Managers, and Creator Management professionals.
• Foster a culture of accountability, innovation, collaboration, and continuous learning.
• Develop leadership succession plans and career growth frameworks for the department.
• Establish clear performance standards and operating expectations across all levels.

Cross-Functional Partnership

• Partner closely with Client Management, Creative, Strategy & Analytics, Performance Media, Commercial Operations, Legal, and Finance.
• Ensure seamless alignment between creator strategy and overall client objectives.
• Lead cross-functional planning processes for major campaigns and enterprise initiatives.
• Champion best practices and operational consistency throughout the organization.

Qualifications

Required

• 12+ years of experience within influencer marketing, creator partnerships, talent management, social media marketing, digital media, or related fields.
• 7+ years of progressive people leadership experience managing large-scale, high-performing teams.
• Demonstrated experience leading creator operations at an influencer marketing agency, creator economy platform, talent agency, media company, or similar organization.
• Deep understanding of creator marketing, influencer economics, contracting structures, content workflows, and platform ecosystems.
• Extensive industry network including creators, managers, agents, entertainment partners, and brand stakeholders.
• Proven ability to lead organizational change and build scalable processes in a fast-growing environment.
• Strong analytical, operational, financial, and business planning capabilities.
• Exceptional executive communication and stakeholder management skills.

Preferred

• Experience overseeing teams of 30+ professionals across multiple organizational layers.
• Experience supporting Fortune 500 brands and enterprise-level marketing organizations.
• Familiarity with creator technology platforms, social analytics tools, and creator intelligence solutions.
• Experience working within agency holding companies or large marketing organizations.
• MBA or equivalent advanced professional experience.

Characteristics of Success

The ideal candidate:

• Thinks like a business leader, not just a creator marketer.
• Has credibility with both executive clients and creator talent.
• Thrives in fast-paced, high-volume environments.
• Balances strategic vision with hands-on execution.
• Builds strong teams and develops future leaders.
• Embraces innovation and operational transformation.
• Demonstrates resilience, adaptability, and a growth mindset.
• Leads with accountability, transparency, and collaboration.

Additional information

Publicis Groupe motto Viva La Différence means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $180,000.00 - USD $250,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/9/2026.